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Emirates vs Etihad: A Booking Process Comparison

Emirates vs Etihad: A Booking Process Comparison

In this post, we’ll look at the online booking processes of two major airlines, Etihad and Emirates.
Booking travel online can be complex, so it’s important that customers find the booking process as easy as possible to complete.
Our most recent Remarketing Report from Q2 2018 found that abandonment rates on travel sites were the highest of the five sectors we monitor, at 81.8% (the average is 75.4%).

As customers tend to take time and weigh up options on different sites when researching travel purchases, there will always be some visitors leaving without booking.
The key is to avoid unnecessary abandonment by removing areas of friction which may frustrate users.
Here, we’ll look at the journey from the homepage to the end of the booking process on Emirates and Etihad, highlighting what the sites do well, and any areas for improvement.
Not every visit plays out in this way – some just want to check flight information or look at prices – but this is the part of the journey that needs to work well when it matters.

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