Borrowing from The Abandonment Email Playbook, Marketing Manager Jack Ford takes a closer look at seven examples of game changing remarketing emails.
With the latest stats highlighting a 76.8% cart abandonment rate, the value to ecommerce brands of reconnecting with these visitors is clear to see.
One tried and tested (and the most popular) way of re-engaging online shoppers is to use cart abandonment emails. In short; sending an automated email within a few minutes or hours of a purchase being abandoned. The most basic of these emails will (or should!):
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