Explore A/B Testing strategies and basics with SaleCycle.
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![A/B Testing Ideas & Strategies – 6 Do’s and Don’ts [2023]](https://www.salecycle.com/wp-content/uploads/2022/03/ABtesting_header.png)
Tag: split testing
![[Infographic] Our Favorite Split Test Ideas](https://www.salecycle.com/wp-content/uploads/2017/01/Science-of-Email-splitting.png)
[Infographic] Our Favorite Split Test Ideas
SaleCycle designer Andrew Koch presents five email split testing tips to help you boost your opens, clicks and conversions.
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![[Infographic] The Science of Email Split Tests](https://www.salecycle.com/wp-content/uploads/2016/10/h-science-test-2.jpg)
[Infographic] The Science of Email Split Tests
SaleCycle designer, Andrew Koch, takes us through five email split testing tips to help you boost your opens, clicks and conversions.
The time has finally come for me to cover one of my favorite subjects – email split tests. I will attempt to keep this short, but there is a lot to expose, so this will be broken up into multiple posts where I will explore more split test ideas and results. But first, let’s go back to where it all began.
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Email Split Testing: As Simple as A & B
Three great little email split testing stories…
Picture the scene: Your cart abandonment campaign is up and running and the SaleCycle elves are busy at work retargeting your customers and recovering those pesky abandoned carts…
But what’s next? How about a bit of optimisation to help you recover even more sales!
A/B testing is a relatively simple way to grow and optimise your campaign, whether you’re looking to improve open rates or simply change your tone of voice, testing is a great way to ensure your campaign is performing to it’s full potential!
Three SaleCycle clients have kindly allowed us to share their split testing stories, describing the testing carried out and the all important findings. Here’s the tale of three tests…
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