Nick Codero, Head of Strategic Sales, investigates multi-cycle emails. If at first you don’t succeed, try, try again…
Unless you are living under a rock you are either already working with a provider that helps you retarget customers with remarketing emails after abandonment or you are looking into it. Now that you have started down your path of enlightenment or are looking into what can I do more with my current campaign you are thinking well one email works great, two emails work better, what would 3 emails do….
I know what you are thinking… “I get that we would want to send one email, I can even see two emails, but 3 emails now this is just off the chain.” It’s something that people ask me all the time “What is my return on a 2nd or even a 3rd email if I add this to my campaign. “Will my customers mind? I really don’t want to “spam” them with sends….”.
[…]
