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A Beginner's Guide to Replenishment Emails

A Beginner's Guide to Replenishment Emails

In this article we’ll look at replenishment emails, and how retailers can use them to increase customer lifetime value.
Replenishment emails can form a useful part of a retailer’s post-purchase email strategy, prompting repeat purchases with timely reminders.
They are especially applicable to consumable products which customers are likely to run out of from time to time – pet food, razor blades, shampoo, moisturizing cream, you name it.
It’s a simple enough concept: just remind customers when they are likely to need to re-order the product, and they’ll buy from you.

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