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A Beginners Guide to Remarketing for Utilities

A Beginners Guide to Remarketing for Utilities

In this post we look at five practical ways that brands in the utility sector can use behavioral marketing to make their online customer journey a warmer one.
Whether it’s gas, electricity or water, utilities are set up to make life easier without disruption. However when it comes to striking the right deal, many potential customers may experience a long and difficult customer journey full of complicated industry jargon. The result can often be website visitors left in the cold and marketers left in the dark wondering why these potential customers didn’t make the switch.
By using behavioral marketing campaigns, you can learn from visitors’ online decisions to create a bespoke customer journey that is as simple as a flick of the switch. So here they are, five steps to a warmer customer journey in the utility industry.

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The Not So Straight Path to Purchase and the Role of Remarketing

The Not So Straight Path to Purchase and the Role of Remarketing

In this guest post, Anthony Capano, MD of Rakuten Marketing Asia-Pacific looks at the role remarketing plays in the path to purchase.
As marketers our primary role is to compose and distribute our brand’s message. We’re constantly pondering what message about our brand is being portrayed, who it is being delivered to, and how is it being received. Consumers continue to blur the line between online and offline channels, disrupting what has traditionally been perceived as a linear path to purchase.
What does this disruption mean for marketers? It means that there has never been a more important time to ensure that a brand’s message is being received. The right message, at the right time and place. Now this may spark debate about an entirely different set of challenges presented to marketers, however there is a solution to the problem.

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The Airline Remarketing Storybook

The Airline Remarketing Storybook

Introducing the Airline Storybook, celebrating some of the best examples in remarketing from airlines around the globe.
Whether adding an element of urgency with an alluring on-site message, or tempting people back to complete their booking with a beautiful remarketing email – these brands are taking a creative approach to reconnect with lost visitors.

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The 7 Deadly Sins of On-Site Remarketing

The 7 Deadly Sins of On-Site Remarketing

Content Specialist Nash reveals the 7 Deadly Sins of On-Site Remarketing – and the fine line between an engaging on-site message and an utter distraction.
You’re browsing a website when a message pops up in big bold font. As you lean in closer and zoom your eyes onto the screen, you’re terrified when loud music starts playing in the background. To make matters worse, there is some kind of flying monkey animation swinging across a vine on your screen. Seriously?
Your initial thoughts are probably, “what the hell is going on?” Well, I’ll tell you what’s going on, a poorly constructed on-site remarketing message. Believe it or not, but how your message is conveyed plays a crucial role in how well it will convert!
You may have been trotting along down the dark path with your on-site remarketing for far too long now. The scary part is, you probably didn’t even know it. To help bring you and your messaging into the light, here are the 7 deadly sins of on-site remarketing we all need to repent from…

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