How gaming sites can make the registration process easier for customers, and maximize the number of registrations.
Gaming sites spend a lot of money attracting traffic, so it’s vital that they pay attention to the registration process and ensure that as many as possible go on to create accounts.
There are several factors which contribute to this – compelling offers for new customers, effective SEO and paid search positioning included – but here I’ll look at how sites can improve the user experience for new visitors and make the registration process as smooth as possible.
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