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How Amazon Uses Psychology to Drive Sales

How Amazon Uses Psychology to Drive Sales

An understanding of online customer behaviour prediction – why and how people make decisions – can make a big difference when selling online. Using Amazon as an example, this article looks at how an understanding of psychology can drive sales. 
Amazon dominates online retail. It generated $135.9 billion in sales in 2016.
There are many reasons for Amazon’s success, one of which is that it clearly understands its customers, and this is reflected in its site design, and the many innovations it has introduced to online retail.
Let’s look at how Amazon persuades shoppers to make a purchase…

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