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6 Times Behavioral Marketing Improved Customer Experience

6 Times Behavioral Marketing Improved Customer Experience

Behavioral Marketing Specialist, Nathan Rose, looks at six examples of how customer experience has been improved by brands using behavioral marketing.
“Customer Experience”. It’s the phrase on everyone’s lips and with the increased interaction customers now have with brands in this ever-evolving, digitally-connected world, it comes as no surprise.
Working in close quarters with some of the world’s leading e-commerce brands, I’ve seen some great examples of how they aim to delight their customers using behavioral marketing.
Here’s six of my favorites…

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You Want Me to Send How Many Emails?

You Want Me to Send How Many Emails?

Nick Codero, Head of Strategic Sales, investigates multi-cycle emails. If at first you don’t succeed, try, try again…
Unless you are living under a rock you are either already working with a provider that helps you retarget customers with remarketing emails after abandonment or you are looking into it. Now that you have started down your path of enlightenment or are looking into what can I do more with my current campaign you are thinking well one email works great, two emails work better, what would 3 emails do….
I know what you are thinking… “I get that we would want to send one email, I can even see two emails, but 3 emails now this is just off the chain.” It’s something that people ask me all the time “What is my return on a 2nd or even a 3rd email if I add this to my campaign. “Will my customers mind? I really don’t want to “spam” them with sends….”.

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5 Ways to Compete with Amazon

5 Ways to Compete with Amazon

In an ecommerce world where Amazon exponentially continues to grow, what can other retailers do to keep up!
2013 looks like being another record-breaking year for Amazon, with the Kindle now it’s fastest selling device of all time and a business model that continues to thrive at a frightening pace.
For many retailers Amazon can be the greatest of allies, with Marketplace enabling an exciting new sales channel for big and small brands alike.  However for the majority of our beloved high street brands, the bread and butter is fighting for direct business – and to ensure sales from even the most loyal of customers – major high street brands are going to need to act more like Amazon.

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