Aaron Watts from Ignition Search looks at the impact that packaging can have on sales and marketing…
It’s hardly news to marketers that packaging plays a pivotal role in marketing. But with the coming of the ecommerce boom you might imagine that packaging has taken a back seat to clever digital marketing, as products now no longer have to battle it out on the shop shelf.
But the stats tell a different story. For ecommerce sites, packaging is one of the only ways they can communicate with their customers in the concrete world, and this first offline impression can make a huge difference to a brand’s ROI.
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