Just in time for Rio, Behavioral Marketing Specialist, Simon, explains what your marketing campaigns can learn from the fastest man in the world.
To beat your competition, you simply have to be 1% better than everyone else. Don’t believe me? During the 2012 Olympics, Usain Bolt’s nearest competitor was just 1% behind him in terms of time, yet no-one remembers his name.
There are several similarities between the success of your marketing campaigns and Usain’s routines, some are obvious, others not quite as clear…
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