Talk to us
The Not So Straight Path to Purchase and the Role of Remarketing

The Not So Straight Path to Purchase and the Role of Remarketing

In this guest post, Anthony Capano, MD of Rakuten Marketing Asia-Pacific looks at the role remarketing plays in the path to purchase.
As marketers our primary role is to compose and distribute our brand’s message. We’re constantly pondering what message about our brand is being portrayed, who it is being delivered to, and how is it being received. Consumers continue to blur the line between online and offline channels, disrupting what has traditionally been perceived as a linear path to purchase.
What does this disruption mean for marketers? It means that there has never been a more important time to ensure that a brand’s message is being received. The right message, at the right time and place. Now this may spark debate about an entirely different set of challenges presented to marketers, however there is a solution to the problem.

[…]

Read More…

5 Things Your Marketing Can Learn From Usain Bolt

5 Things Your Marketing Can Learn From Usain Bolt

Just in time for Rio, Behavioral Marketing Specialist, Simon, explains what your marketing campaigns can learn from the fastest man in the world.
To beat your competition, you simply have to be 1% better than everyone else. Don’t believe me? During the 2012 Olympics, Usain Bolt’s nearest competitor was just 1% behind him in terms of time, yet no-one remembers his name.
There are several similarities between the success of your marketing campaigns and Usain’s routines, some are obvious, others not quite as clear…

[…]

Read More…

7 Awesome Examples of Remarketing in Retail

7 Awesome Examples of Remarketing in Retail

Content Marketing Specialist, Nash Pervin, is here to showcase seven awesome examples of remarketing done right in retail!
Remarketing has skyrocketed as one of the most valuable and effective strategies ever introduced into marketing. And that’s especially important since now we’re seeing cart abandonment rates as high as 73% in North America alone. Becoming increasingly aware of this problem, the retail industry has turned to remarketing to revolutionize their marketing strategies and today, we see some of the most well-known brands taking in these very solutions.
With that being said, let’s dive right into looking at some of these brands and rave over seven of the awesome examples of remarketing campaigns in retail!

[…]

Read More…