Talk to us
What Is Purchase Behaviour Segmentation? [With Examples]

What Is Purchase Behaviour Segmentation? [With Examples]

Understanding the purchasing behaviour of a target market when using behavioural segmentation is essential for businesses, as it helps them to develop marketing strategies that will be effective in convincing potential customers to buy their products. This information allows businesses to create the correct campaigns at the right time and tailor the ecommerce customer journey in order for online brands to boost sales and see profits – all while reducing cart abandonment rates.

[…]

Read More…

Landing Page Optimisation – Best Practices For Ecommerce [2023 Examples]

Landing Page Optimisation – Best Practices For Ecommerce [2023 Examples]

The most successful brands in ecommerce use landing pages as their virtual store-fronts, to entice online visitors to browse the rest of their site. SaleCycle explores how landing pages can be optimised and enhanced to capture leads, drive traffic, and increase sales – all whilst boosting conversions. We will also be delving into landing page best practices, as well as pointing out some common mistakes to avoid.

[…]

Read More…

How To Optimise Website Speed [8 Examples]

How To Optimise Website Speed [8 Examples]

Website speed is a crucial aspect of any online presence, yet it is often overlooked in the development and maintenance of a website. In today’s fast-paced digital world, users expect websites to load quickly and efficiently, and a slow loading website can have a negative impact on the ecommerce customer journey, search engine rankings, conversion rates and micro conversions, and even hosting and bandwidth costs. 

[…]

Read More…

Sales Overlays & Pop-Ups Best Practices With 7 Examples

Sales Overlays & Pop-Ups Best Practices With 7 Examples

Pop-ups, overlays, on-site messaging. Whichever term you choose to use, this mode of onsite marketing can produce excellent results when used well. Here we explore the subject of pop-ups and onsite messaging, as well as micro conversions, so that you can utilise the skills needed to enhance your customer journey, as well as some common mistakes to avoid to deter the chances of shopping cart abandonment.

[…]

Read More…