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How Charities Can Attract More Donations Online

How Charities Can Attract More Donations Online

With charity giving currently experiencing low growth rates, we look at how non-profits can use their websites to attract more donations. 
At the moment, giving to a non-profit organisation is at a worryingly low growth. The Blackbaud index shows that currently, online giving is growing at 3.2%, the lowest rate for some time.

However, online giving isn’t the main concern. The growth of overall giving is now the lowest it has been in more than five years.
It could be that people will prefer to donate to non-profit organisations online in future, so what should non-profits be focusing on?

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11 Ways Non-Profits Can Increase Online Donations

11 Ways Non-Profits Can Increase Online Donations

How non-profits can use digital channels to build an audience and maximise donations online. 
A few years ago, many of the biggest charity sites failed the on the basics of usability,  but non-profits have made massive strides online since then.
Indeed, many non-profits have now fully embedded digital into their organisation, and are reaping the benefits. Lloyds’ UK Business Digital Index 2016 found that the more digitally mature charities were 28% more likely to have reported an increase in funding.
However, the same report also found that 49% of charities lack basic digital skills, so there is room for improvement.
Here are some ways charities can improve online and increase the number of donations they receive.

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