Marketing Manager Jack Ford and Product Manager Alec Berry looked at the issue of mobile optimization in our latest webinar, with some great stats and tips on increasing mobile sales.
Mobile traffic is now outstripping desktop in most retail sectors, but sales are not keeping pace. People are still three times more likely to buy on desktop rather than mobile.
This chart illustrates the issue. Almost 49% of all traffic is mobile, but mobile accounts for just 36.8% of sales. Indeed, it’s only the fashion sector in which mobile sales more or less keep pace with traffic.
For many other sectors, mobile is still way behind in terms of sales volume. We contrasted fashion with travel here to show the variation between different industries.
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