According to stats from the new SaleCycle 2023 Ecommerce Stats & Trends Report – and previous reports – mobile accounts for the majority of visits to etailers, as much as 75% compared to desktop.
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Tag: mobile commerce
15 Mobile Form Design Strategies & Examples
With mobile traffic to websites growing rapidly, it’s important for retailers and others to focus on reducing friction to convert more visitors to avoid shopping cart abandonment.
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Are Fashion Retailers Ahead of the Game on Mobile?
A look at why fashion retailers seem to be ahead of the pack for mobile conversions, and what other sectors can learn from this…
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How Retailers Can Improve Mobile Conversion Rates
Marketing Manager Jack Ford and Product Manager Alec Berry looked at the issue of mobile optimization in our latest webinar, with some great stats and tips on increasing mobile sales.
Mobile traffic is now outstripping desktop in most retail sectors, but sales are not keeping pace. People are still three times more likely to buy on desktop rather than mobile.
This chart illustrates the issue. Almost 49% of all traffic is mobile, but mobile accounts for just 36.8% of sales. Indeed, it’s only the fashion sector in which mobile sales more or less keep pace with traffic.
For many other sectors, mobile is still way behind in terms of sales volume. We contrasted fashion with travel here to show the variation between different industries.
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How Can E-commerce Brands Improve Mobile Conversion Rates?
SaleCycle’s Acquisition Marketing Manager Jack Ford speaks to three digital marketing and e-commerce experts to find out how brands can improve conversion rates for mobile shoppers.
Mobile’s share of web traffic continues to soar and has recently overtaken desktop, but retailers still face challenges in converting mobile users.
Mobile conversion rates are still lagging way behind desktop. In fact, desktop shoppers are three times more likely to convert than mobile ones.
E-commerce stats from Christmas 2016 illustrate this point. Mobile retail traffic was very close to that of desktop – equal if you include tablets – but sales on desktop are much higher.
It seems that in some cases mobile does all the leg-work before shoppers turn to desktop to make their purchase.
Research from Adobe highlights the top three reasons for this:
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How to Use On-Site Remarketing on Mobile Without Harming the User Experience
In this post we’ll look at how on-site remarketing can be used on mobile websites without interrupting the customer journey.
Remarketing, such as on-site acquisition, can be used effectively on desktop and mobile. In this post we’ll look at how it can be used on mobile without being interruptive, and without falling foul of Google’s mobile algorithms.
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7 Awesome Examples of Remarketing in Fashion
Cute heels, edgy dresses and fierce looks; when remarketing takes over the fashion world, magic happens! And all it takes is a little wave of the remarketing wand to work wonders on these high-class brands.
Let’s not waste another moment and strut into 7 of our favorite remarketing campaigns within the fashion realm. Oh and if heels aren’t your thing .…you can always glare at this screen. That works too.
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Cart Abandonment is on the Increase
Cart abandonment is on the increase and the trend looks set to continue…
There’s a good chance you’ve done it today.
If not today, then you’ll almost certainly do it later this week and the majority of times you shop online this year.
‘It’ is cart abandonment – the act of putting something in your shopping cart on a website but not completing your purchase – and in 2014 we will abandon a whopping $3 trillion worth of products across the globe.
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