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What Is Microcopy? – Your Ultimate UX Writing Guide [13 Best Examples]

What Is Microcopy? – Your Ultimate UX Writing Guide [13 Best Examples]

Microcopy can have a significant effect on the user experience. It can guide users through to the next stage of the purchase funnel, help them to complete online forms, or address customer concerns where they are likely to occur. Well-written and targeted microcopy can be a solution to several potential causes for cart abandonment. For example, a line or so of text can explain how to enter payment details and remove any confusion for shoppers.

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12 Small Features That Can Make a Big Difference in Ecommerce

12 Small Features That Can Make a Big Difference in Ecommerce

In this article we look at the little details that can make a difference to conversions, often by making tasks easier for your web visitors.
A lot of good design and UX can go unnoticed, or rather it’s more noticeable when it isn’t there.
For example, so many retailers allow you to transfer the address details you entered to the billing page that it’s a surprise when you encounter a site that doesn’t do that, as well as being a pain to have to enter the same data twice.
Here I’ve rounded up some excellent features which make buying online easier, or help to make a better customer experience…

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