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[Infographic] 2014 Booking Abandonment Forecast

[Infographic] 2014 Booking Abandonment Forecast

A great infographic revealing the latest booking abandonment statistics in travel & leisure.
We recently published our 2014 Cart Abandonment Forecast Infographic which focused on the key metrics relevant to cart abandonment in various retail sub-sectors.
But what about the travel & leisure sector, where a highly competitive market, and typically elongated checkouts and booking processes, mean that booking abandonment rates are higher than abandonment rates for traditional retail sites (74% in travel, compared to 71% in retail for SaleCycle clients in 2013). We’ve broken the travel sector down to look at Airlines, Online Travel Agents (OTAs), Car Hire, Cruises & Ferries, and Hotels & Lodgings.

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[Infographic] The Perfect Booking Recovery Email

[Infographic] The Perfect Booking Recovery Email

Philip Docherty, Customer Marketing Manager, reveals the secrets to The Perfect Booking Recovery Email.
Booking abandonment is a challenge facing every travel marketer today with abandonment rates averaging 81% and a forecasted $3 trillion to be abandoned online in 2014.
The reasons for booking and form abandonment are endless, but it doesn’t have to be end of the road with email remarketing proving incredibly successful in recovering lost sales. So how are travel marketers recovering these lost sales? And what does an effective email remarketing campaign look like?

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