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[Infographic] The Online Shopper’s Hierarchy of Needs

[Infographic] The Online Shopper’s Hierarchy of Needs

I’ve taken Maslow’s hierarchy and created a cheat sheet full of practical top-tips on how you can motivate your web visitors to purchase using behavioral marketing.
As someone in the marketing field, I am pretty sure that at one point or another, you’ve seen Maslow’s Hierarchy of Needs. Maslow’s theory distinguishes between five categories of what motivates people.
Here, I’ve applied the principles to online shopping, with tips to motivate your visitors to complete a purchase.

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