How gaming sites can make the registration process easier for customers, and maximize the number of registrations.
Gaming sites spend a lot of money attracting traffic, so it’s vital that they pay attention to the registration process and ensure that as many as possible go on to create accounts.
There are several factors which contribute to this – compelling offers for new customers, effective SEO and paid search positioning included – but here I’ll look at how sites can improve the user experience for new visitors and make the registration process as smooth as possible.
A look at some of the issues around cart abandonment on financial sites, and how longer forms can be made easier for users.
Abandonment can be an issue for financial services companies, as customers can be deterred by long application forms, but what can banks do to deal with this issue?
Our most recent Remarketing Report found that finance abandonment rates were an average of 75.7% for Q3 2018.
A survey by Signicat found that 56% of respondents had abandoned an online finance application. This is up from 40% in the same survey two years ago. It should be noted why this figure is different from the 75.7% we present above. Firstly, our data comes direct from client websites, secondly, the survey results covered both online and offline applications, so the two figures aren’t directly comparable.
The reasons given are interesting though:
One issue was the lack of an online-only option. People clearly want to complete applications online, saving themselves the hassle of making appointments and visiting bank branches.
The factors that relate to online form abandonment most closely are confusing language, asking for too much personal information, and the length of forms.
In this article I’ll take a closer look at form length, as this is the major reason for abandonment, with the help of some examples from Mapa Research’s report on banking form usability.
In this post we look at five practical ways that brands in the utility sector can use behavioral marketing to make their online customer journey a warmer one.
Whether it’s gas, electricity or water, utilities are set up to make life easier without disruption. However when it comes to striking the right deal, many potential customers may experience a long and difficult customer journey full of complicated industry jargon. The result can often be website visitors left in the cold and marketers left in the dark wondering why these potential customers didn’t make the switch.
By using behavioral marketing campaigns, you can learn from visitors’ online decisions to create a bespoke customer journey that is as simple as a flick of the switch. So here they are, five steps to a warmer customer journey in the utility industry.
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