![What Is Microcopy? – Your Ultimate UX Writing Guide [13 Best Examples]](https://www.salecycle.com/wp-content/uploads/2016/12/Banner.jpg)
Microcopy can have a significant effect on the user experience. It can guide users through to the next stage of the purchase funnel, help them to complete online forms, or address customer concerns where they are likely to occur. Well-written and targeted microcopy can be a solution to several potential causes for cart abandonment. For example, a line or so of text can explain how to enter payment details and remove any confusion for shoppers.
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A look at some of the issues around cart abandonment on financial sites, and how longer forms can be made easier for users.
Abandonment can be an issue for financial services companies, as customers can be deterred by long application forms, but what can banks do to deal with this issue?
Our most recent Remarketing Report found that finance abandonment rates were an average of 75.7% for Q3 2018.
A survey by Signicat found that 56% of respondents had abandoned an online finance application. This is up from 40% in the same survey two years ago.
It should be noted why this figure is different from the 75.7% we present above. Firstly, our data comes direct from client websites, secondly, the survey results covered both online and offline applications, so the two figures aren’t directly comparable.
The reasons given are interesting though:
One issue was the lack of an online-only option. People clearly want to complete applications online, saving themselves the hassle of making appointments and visiting bank branches.
The factors that relate to online form abandonment most closely are confusing language, asking for too much personal information, and the length of forms.
In this article I’ll take a closer look at form length, as this is the major reason for abandonment, with the help of some examples from Mapa Research’s report on banking form usability.
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In this article, we’ll explore the topic of online form abandonment, what causes it, and what websites can do to minimize the issue.
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Marketing Executive Nic Weschenfelder looks at some common mistakes from finance sites, and how they can improve the customer experience.
It seems it was only a few years ago that folks had to pull out their cheque books and several forms of ID to withdraw money, set up new accounts or transfer money.
Of course, all of these transactions were usually done with the help of a friendly representative, but today these representatives are required less and less thanks to online technology.
So has the banking experience become less personalized? No. Since the innovation of online/mobile banking customers are actually getting an increasingly personalized customer experience where consumers can carry out transactions within a few clicks or taps.
Customers are becoming less bothered about the convenience that a local branch can offer and more interested in the ease and experience of online banking. So when it comes to online banking what are the main mistakes that are pushing existing and potential customers out the door.
Here’s five common mistakes banks are making when it comes to customer experience…
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In this post we look at five practical ways that brands in the utility sector can use behavioral marketing to make their online customer journey a warmer one.
Whether it’s gas, electricity or water, utilities are set up to make life easier without disruption. However when it comes to striking the right deal, many potential customers may experience a long and difficult customer journey full of complicated industry jargon. The result can often be website visitors left in the cold and marketers left in the dark wondering why these potential customers didn’t make the switch.
By using behavioral marketing campaigns, you can learn from visitors’ online decisions to create a bespoke customer journey that is as simple as a flick of the switch. So here they are, five steps to a warmer customer journey in the utility industry.
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