Marketing Executive Nic Weschenfelder looks at some common mistakes from finance sites, and how they can improve the customer experience.
It seems it was only a few years ago that folks had to pull out their cheque books and several forms of ID to withdraw money, set up new accounts or transfer money.
Of course, all of these transactions were usually done with the help of a friendly representative, but today these representatives are required less and less thanks to online technology.
So has the banking experience become less personalized? No. Since the innovation of online/mobile banking customers are actually getting an increasingly personalized customer experience where consumers can carry out transactions within a few clicks or taps.
Customers are becoming less bothered about the convenience that a local branch can offer and more interested in the ease and experience of online banking. So when it comes to online banking what are the main mistakes that are pushing existing and potential customers out the door.
Here’s five common mistakes banks are making when it comes to customer experience…
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