In this article, we’ll explore the topic of online form abandonment, what causes it, and what websites can do to minimize the issue.
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Tag: email sign ups
A Beginners Guide to Remarketing for Utilities
In this post we look at five practical ways that brands in the utility sector can use behavioral marketing to make their online customer journey a warmer one.
Whether it’s gas, electricity or water, utilities are set up to make life easier without disruption. However when it comes to striking the right deal, many potential customers may experience a long and difficult customer journey full of complicated industry jargon. The result can often be website visitors left in the cold and marketers left in the dark wondering why these potential customers didn’t make the switch.
By using behavioral marketing campaigns, you can learn from visitors’ online decisions to create a bespoke customer journey that is as simple as a flick of the switch. So here they are, five steps to a warmer customer journey in the utility industry.
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