In his latest blog, Marketing Assistant Matt Anderson sits down with Account Growth Manager Caroline Oswald to discuss the awesome work we have been doing with tech giant, HP!
HP develops a huge amount of hardware and software products, for both business and consumer customers. So it was brilliant for Matt to find our more about our relationship with them, and how SaleCycle integrate behavioural segmentation into personalised campaigns…
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Cute heels, edgy dresses and fierce looks; when remarketing takes over the fashion world, magic happens! And all it takes is a little wave of the remarketing wand to work wonders on these high-class brands.
Let’s not waste another moment and strut into 7 of our favorite remarketing campaigns within the fashion realm. Oh and if heels aren’t your thing .…you can always glare at this screen. That works too.
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![[Infographic] The Remarketing Report – Q4 2015](https://www.salecycle.com/wp-content/uploads/2016/02/h-wide-remarketing-report-2015-q4.jpg)
Our latest infographic summarizing the key shopping cart and booking abandonment stats from the last quarter and corresponding email and on-site remarketing rates.
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It’s time for another discounting debate! In a blog from our archives, we look at how using incentives in cart abandonment emails could end up doing more harm than good.
Price is one of the main reasons a customer may choose not to purchase a product online.
Think about your own shopping experiences. Those boots you’ve been dying to buy are just too expensive… so you wait. For what? You wait to see if the price changes; maybe the boots go on sale, maybe you get a coupon. You have an internal debate with yourself about whether or not you really need them!
As a retailer, you then ask yourself, how can I get these customers to return and make their purchase? Give them a discount! Free shipping! Here’s a coupon code! Buy now and receive a free gift! Offer them something and they’ll come back….right?? Wrong!
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Content Specialist Nash kicks off the new year with 7 tips for creating truly awesome remarketing campaigns.
Let’s just state the obvious. It’s a new year and with that comes a fresh start! New beginnings always demand a new attitude. And yes I’m talking about our attitude towards remarketing campaigns. It’s 2016 and we no longer desire the mundane campaign. We don’t want ordinary remarketing. We don’t want a campaign that’s ‘just good,’ or ‘great.’ We want one that’s kickass!
So here we go, we’re kicking off the new year by laying out 7 key elements to make your remarketing campaigns truly remarkable…
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![[Infographic] 10 Things You Didn't Know About Cart Abandonment](https://www.salecycle.com/wp-content/uploads/2015/12/h-wide-infog-1billion.jpg)
Katie presents (and has created by hand!) SaleCycle’s latest infographic which sums up our journey and highlights a significant milestone!
For the past 5 years, SaleCycle has been tracking online cart abandonments – more than 1 billion of them in fact. We thought it was about time we shared what we’ve learned from all that data.
So here are the top ten headlines(in both video and infographic form):
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Guest blogger, Jon Williams from Teradata, updates us on the changes in the world of email from the view of one of the world’s largest big data firms!
Communicating with customers has taken a far more sophisticated approach in recent years as the amount of data available to marketers has increased. While this presents many opportunities for those looking to increase brand loyalty and drive online sales, success only really comes when you truly understand the customer, and more importantly, know how and when they want to hear from you.
Email offers real value for retailers looking to increase customer engagement, whether that’s through sending newsletters, personalized offers or recommendations based on previous shopping habits.
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SaleCycle’s Marketing Assistant, Nic Weschenfelder shares 3 tips to add urgency to the customer journey.
Last minute jitters, we all get them. The challenge facing marketers is to eliminate any last minute doubts customers may be having moments before they hit that all-important purchase button.
Our ideal customer would have a ‘just do it’ type of attitude but we can’t change attitudes, right? … or can we?
Implementing messages of urgency throughout the customer journey has the power to turn those last minute doubters into happy buyers. So let’s get started and see how subtlety is being brought to the forefront of marketing strategies.
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![[Infographic] Designing Email for the Apple Watch](https://www.salecycle.com/wp-content/uploads/2015/07/h-wide-ig-apple-watch.jpg)
Emily Seaman takes on the Apple Watch, with a collection of design tips to ensure your emails are watch friendly!
By 2018 the wearable device market is forecast to hold a value of $12.6m Worldwide, with shipment estimates of 111.9m units.
With the Apple Watch being relatively new, there are still issues to overcome when designing emails for such a small screen. Hopefully, these problems will be fixed in future updates, Apple do have a track record for great email clients. But for now, here are a few tips to make your emails look the best they can and have maximum impact on your readers! (more…)
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