Our guide to cart abandonment recovery and how they can help retailers to recover sales that might have been lost.
A lot of money is spent attracting shoppers to websites, but the vast majority of visitors will leave without having made a purchase.
Abandonment rates will vary according to the type of website. For example, travel and finance sites which can have longer forms and purchase processes, will often experience higher rates of abandonment than fashion and retail sites.
In general, around 75% of visitors will leave the contents of their shopping cart and head elsewhere, without completing the purchase.
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