Talk to us
18 Email Design Tips for Cart Abandonment Emails

18 Email Design Tips for Cart Abandonment Emails

Our Lead Designer Luke Nokes presents some email design tips, looking at layout, imagery and typography. 
I created a document for SaleCycle looking at email design best practices, specifically around cart abandonment emails, though many of these tips apply to email more generally.
The guidelines of best practices in email are vast and varied, but we’ve compiled as much information about the key areas as possible.
I looked at some the top design practices for emails last year, but here are some broader tips, looking at email layout, imagery, typography, and more.

[…]

Read More…

[Infographic] Designing Email for the Apple Watch

[Infographic] Designing Email for the Apple Watch

Emily Seaman takes on the Apple Watch, with a collection of design tips to ensure your emails are watch friendly!
By 2018 the wearable device market is forecast to hold a value of $12.6m Worldwide, with shipment estimates of 111.9m units.
With the Apple Watch being relatively new, there are still issues to overcome when designing emails for such a small screen. Hopefully, these problems will be fixed in future updates, Apple do have a track record for great email clients. But for now, here are a few tips to make your emails look the best they can and have maximum impact on your readers! (more…)

[…]

Read More…

Google Inbox and What It Means for Email Remarketing

Google Inbox and What It Means for Email Remarketing

SaleCycle’s Andrei Coconasu looks at Google’s latest offering, Inbox, and how its effects the world of email remarketing.
For the past couple months SaleCycle’s Implementation Team has been testing our emails in Google’s new email client, Inbox. Design-wise, Inbox brings in Google’s new Material Design style, as it has to their other platforms. Animations are smooth, the text is clean and crisp and menu bars are very lively and aggressively coloured; overall it’s very pleasing on the eye! (more…)

[…]

Read More…

A Fashionista's Guide to Email Remarketing

A Fashionista's Guide to Email Remarketing

SaleCycle’s very own ‘dedicated follower of fashion’ Caroline Fox gives her 5 top tips for making sure your Email Remarketing campaign really stands out from the crowd…
As my husband (and wardrobe!) will confess, I’m a prime target when it comes to alluring fashion advertising and marketing campaigns tempting me to add another item to my collection (especially shoes, a girl can never have too many shoes!). But while I may seem ‘frivolous’ to my husband’s untrained eyes, the key is all in the detail. If a brand hasn’t done its work to allure me, then it won’t get the sale, it’s as simple as that.
The average cart abandonment rate in fashion is around 73%. In an industry where it really is ‘all about the detail’ here are the five key things to consider when creating an email remarketing campaign to tempt these customers back:

[…]

Read More…

5 Incredibly Effective Ways to Improve Your Email

5 Incredibly Effective Ways to Improve Your Email

There has much debate on the effectiveness of email marketing. Does it really bring about the promised ROI?
Despite the introduction of new advanced tools and platforms to help businesses generate revenue and increase scalability, email marketing still remains as strong as ever, and in my opinion, the best tool to get the reach out to targeted prospects and clients.

[…]

Read More…

[Infographic] The Perfect Booking Recovery Email

[Infographic] The Perfect Booking Recovery Email

Philip Docherty, Customer Marketing Manager, reveals the secrets to The Perfect Booking Recovery Email.
Booking abandonment is a challenge facing every travel marketer today with abandonment rates averaging 81% and a forecasted $3 trillion to be abandoned online in 2014.
The reasons for booking and form abandonment are endless, but it doesn’t have to be end of the road with email remarketing proving incredibly successful in recovering lost sales. So how are travel marketers recovering these lost sales? And what does an effective email remarketing campaign look like?

[…]

Read More…

Email Split Testing: As Simple as A & B

Email Split Testing: As Simple as A & B

Three great little email split testing stories…
Picture the scene: Your cart abandonment campaign is up and running and the SaleCycle elves are busy at work retargeting your customers and recovering those pesky abandoned carts…
But what’s next? How about a bit of optimisation to help you recover even more sales!
A/B testing is a relatively simple way to grow and optimise your campaign, whether you’re looking to improve open rates or simply change your tone of voice, testing is a great way to ensure your campaign is performing to it’s full potential!
Three SaleCycle clients have kindly allowed us to share their split testing stories, describing the testing carried out and the all important findings. Here’s the tale of three tests…

[…]

Read More…

Why Do I Open Some Emails And Delete Others?

Why Do I Open Some Emails And Delete Others?

Head of Strategic Sales Nick Cordero asks why it is that he’ll open one email and then delete 5 others!
[one_half]I have had an iPhone 4s for two years now. I resisted for as long as I could and held onto my Droid like it was still cool and very functional, however now that I have joined the revolution I see why people are making the switch.[/one_half]
[one_half_last]

iPhone v 3310
Nokia 3310: No emails. But it did have Snake…

[/one_half_last]
At first I thought the apps where the same and the experience was the same on the droid phones as with the iPhone. I will admit now I could not have been more wrong. This really shines through when looking at my emails and how I have noticed that I check my email way more on my phone then on the computer even when the computer is on right in front of me.

[…]

Read More…