Retailers invest huge amounts of money and effort to attract visitors to their website, so that once they’re there, they can convert them into paying customers. A key challenge for these brands is how to maintain contact with website visitors after they’ve made a purchase in order to increase levels of customer service and retention.
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The importance of customer service can be felt across the world of ecommerce and business. In this article we discuss why good customer service is one of the most effective customer retention strategies for any company including retail, travel, fashion and more.
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In this article, we look at some of the ways online retailers can improve customer retention.
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Increasing customer lifetime value is a key goal for most companies, but what tactics do they use to drive CLTV, and how effective are they?
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A new study released this week finds that 86% of shoppers use Amazon, while a majority begin their shopping on the site.
We look at some of the ways other online retailers can learn from Amazon’s success…
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A look at how companies are looking to improve customer retention, with the help of some ecommerce experts…
A company’s current customers are often the most valuable, but how can retailers identify and retain these shoppers?
I asked several ecommerce experts for their tips on increasing LTV, and some of the companies that are doing this effectively.
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In this post we look at some excellent examples of replenishment emails used by retailers.
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Aaron Watts from Ignition Search looks at the impact that packaging can have on sales and marketing…
It’s hardly news to marketers that packaging plays a pivotal role in marketing. But with the coming of the ecommerce boom you might imagine that packaging has taken a back seat to clever digital marketing, as products now no longer have to battle it out on the shop shelf.
But the stats tell a different story. For ecommerce sites, packaging is one of the only ways they can communicate with their customers in the concrete world, and this first offline impression can make a huge difference to a brand’s ROI.
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Our Product Marketing Manager Katie Ash looks at how companies are using SMS, both to increase conversion rates, and to improve customer retention.
When SMS remarketing is used in a relevant and personalized way, it can be the most effective channel for engaging your audience.
Indeed, SMS messages have an average open rate of 98% with 90% of messages opened within three minutes. It also beats email on click through rate (CTR).
Here are six examples of SMS marketing campaigns that effectively increase conversions, recover abandoned sales and drive customer loyalty.
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