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Three Ways Great Packaging Drives Loyalty and ROI

Three Ways Great Packaging Drives Loyalty and ROI

Aaron Watts from Ignition Search looks at the impact that packaging can have on sales and marketing…
It’s hardly news to marketers that packaging plays a pivotal role in marketing. But with the coming of the ecommerce boom you might imagine that packaging has taken a back seat to clever digital marketing, as products now no longer have to battle it out on the shop shelf.
But the stats tell a different story. For ecommerce sites, packaging is one of the only ways they can communicate with their customers in the concrete world, and this first offline impression can make a huge difference to a brand’s ROI.

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SMS Marketing Campaigns That Effectively Increase Conversions

SMS Marketing Campaigns That Effectively Increase Conversions

Our Product Marketing Manager Katie Ash looks at how companies are using SMS, both to increase conversion rates, and to improve customer retention. 
When SMS remarketing is used in a relevant and personalized way, it can be the most effective channel for engaging your audience.
Indeed, SMS messages have an average open rate of 98% with 90% of messages opened within three minutes. It also beats email on click through rate (CTR).

Here are six examples of SMS marketing campaigns that effectively increase conversions, recover abandoned sales and drive customer loyalty.

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How User Experience Can Drive Customer Loyalty for Banks

How User Experience Can Drive Customer Loyalty for Banks

Financial services brands can build customer loyalty and increase customer lifetime value through user experience. Great mobile banking apps are one way to achieve this. 
Customer loyalty is a challenge for financial service firms. Like many businesses, this sector has often had a greater focus on new customer acquisition than retaining existing customers.
There are obvious benefits of a focus on customer retention. For example research shows the potential of selling new products to existing customers at 60-70%, compared to between 5% and 20% for new customers.
It’s now more of a challenge that it used to be. Thanks in part to the Current Account Switch service, introduced in 2013, it’s now much easier to change banking providers.
More than 3m customers have switched accounts since 2013. Moreover, there is less of a perception amongst the public that changing banks is a major hassle. 83% find it easy to switch.
Now that switching is easier, banks have to work harder to hold on to their customers, and user experience has a huge part to play here.
This is where digital comes in. The use of banking websites and apps has grown rapidly, with mobile banking apps used 11 million times a day in 2015, up from 7 million in 2014.
Banking apps and online services are now a key part of the experience for finance customers, and providing an excellent user experience in this area can be key to retaining (as well as attracting) customers.

To put it simply: if users find it easy to use banking services on mobile and desktop, then they’re more likely to be happy customers.

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