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How to Fast Track Travel Shoppers to the Checkout Page

How to Fast Track Travel Shoppers to the Checkout Page

Marketing Executive Nic Weschenfelder looks at how travel sites can influence the customer journey. 
There’s a hell of a lot of planning that goes into travel.  It takes approximately 38 different site visits, totalling up to 30 hours of research, over a space of 45 days to book a holiday.
A trip abroad is one of the largest purchases consumers make each year, so it’s no wonder such a high consideration purchase can take a long time.
This Think With Google’s blog breaks down the travel customer journey into four stages that essentially shape how travelers book their holidays.
These stages are what they call ‘moments’. In theory, these travel moments start from the moment a traveler starts dreaming about a holiday and follow right the way to the trip itself.
To get to the experiencing moment (or what I like to call the pina colada moment), travelers go through the planning and booking moments. This blog will focus on this planning and booking process.
Both are make or break moments for travel brands to engage and also to be useful to travelers.

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