In the world of ecommerce, lost sales are an unfortunate reality. Whether it’s due to cart abandonment, website glitches, or choice paralysis faced by the customer, every business experiences missed opportunities.
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In the world of ecommerce, lost sales are an unfortunate reality. Whether it’s due to cart abandonment, website glitches, or choice paralysis faced by the customer, every business experiences missed opportunities.
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Microcopy can have a significant effect on the user experience. It can guide users through to the next stage of the purchase funnel, help them to complete online forms, or address customer concerns where they are likely to occur. Well-written and targeted microcopy can be a solution to several potential causes for cart abandonment. For example, a line or so of text can explain how to enter payment details and remove any confusion for shoppers.
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A look at why fashion retailers seem to be ahead of the pack for mobile conversions, and what other sectors can learn from this…
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