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Tag: cart abandonment

Should You Discount in Cart Abandonment Emails?

Should You Discount in Cart Abandonment Emails?

by SaleCycle

It’s time for another discounting debate! In a blog from our archives, we look at how using  incentives in cart abandonment emails could end up doing more harm than good.
Price is one of the main reasons a customer may choose not to purchase a product online.
Think about your own shopping experiences. Those boots you’ve been dying to buy are just too expensive… so you wait. For what? You wait to see if the price changes; maybe the boots go on sale, maybe you get a coupon. You have an internal debate with yourself about whether or not you really need them!
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As a retailer, you then ask yourself, how can I get these customers to return and make their purchase? Give them a discount! Free shipping! Here’s a coupon code! Buy now and receive a free gift! Offer them something and they’ll come back….right?? Wrong!

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5 Reasons People Abandon their Shopping Cart

5 Reasons People Abandon their Shopping Cart

by SaleCycle

Chief Revenue Officer, Matt Cox, spills the beans and shares the top 5 reasons why he abandons online purchases… see if you agree!
It’s probably the question we get asked more than any other at SaleCycle, but it’s also one that all of us – as consumers – can relate to as well! So I decided to put together the 5 main reasons for online shopping cart abandonment I would abandon a purchase online. And as you’re reading through, be honest with yourself, how many of them ring a bell?

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[Infographic] 10 Things You Didn't Know About Cart Abandonment

[Infographic] 10 Things You Didn't Know About Cart Abandonment

by Katie Ash

Katie presents (and has created by hand!) SaleCycle’s latest infographic which sums up our journey and highlights a significant milestone!
For the past 5 years, SaleCycle has been tracking online cart abandonments – more than 1 billion of them in fact. We thought it was about time we shared what we’ve learned from all that data.
So here are the top ten headlines(in both video and infographic form):

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Email Habits of the Top 50 Online Retailers

Email Habits of the Top 50 Online Retailers

by SaleCycle

Guest blogger, Jon Williams from Teradata, updates us on the changes in the world of email from the view of one of the world’s largest big data firms!
Communicating with customers has taken a far more sophisticated approach in recent years as the amount of data available to marketers has increased. While this presents many opportunities for those looking to increase brand loyalty and drive online sales, success only really comes when you truly understand the customer, and more importantly, know how and when they want to hear from you.
Email offers real value for retailers looking to increase customer engagement, whether that’s through sending newsletters, personalized offers or recommendations based on previous shopping habits.

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What is On-Site Remarketing?

What is On-Site Remarketing?

by SaleCycle

EMEA Marketing Manager, Jack Ford, tackles On-Site Remarketing. What it is. What it isn’t. And how, when used properly, it can help you deliver the content your online customers are actually craving!
On-Site Remarketing aka retargeting ads, pop-ups, light boxes… right? Wrong. While commonly considered all one and the same, On-Site Remarketing is an art and science in its own right.
On-Site Remarketing helps you identify the moment someone is lost or about to leave your site. It involves the use of on-screen messages to help these visitors continue on your site or encourage them to enter an email address to receive more information.
For example, this short video from fashion brand Matalan, shows an example of an On-Site Remarketing displayed on the checkout page as the visitor is about to leave:

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7 Things Everyone Hates About Your Site

7 Things Everyone Hates About Your Site

by SaleCycle

SaleCycle Developer Farheen Syed lists 7 things developers can’t stand about your e-commerce site, and how to fix them!
As a developer, it’s my job to figure out how to best maximize the impact of our solutions for each unique visitor experience on our client’s e-commerce sites. But often times, we find our efforts are limited based on the architecture of the website itself.
So, on behalf of developers everywhere, I’d like to share a few scenarios you should under no circumstances emulate. Feel free to take notes 🙂

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Ending the Debate Over When to Send

Ending the Debate Over When to Send

by Katie Ash

Katie Ash finally reveals the correct answer to that age-old email marketing question; when is the best time and day to send your marketing emails?
Timing is a hugely debated issue in the world of email marketing with many theories on when the best time to communicate via email is. Does one day of the week stand out, or perhaps a time of day?
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Just ask Google. You’ll be inundated with pages of advice on the ‘perfect’ send time. Not on Mondays; people just don’t like them. Not Tuesdays; stress has set in. Weekends? Nope, too busy. Midday, midweek tended to be the consensus amongst many marketers, so prepare to have your inbox flooded!
One thing everyone can agree on though is that timing is very important. Luckily, with remarketing emails, your customers have already done half of the job for you.

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