We look at Abandonment Surveys and how they can help retailers to understand more about the reasons for cart abandonment
Around 77% of visitors who add items to their baskets will abandon the site without making a purchase on the average ecommerce site. This will vary by industry too, with lower rates for sectors like fashion, higher ones for travel and utilities.
A certain level of abandonment is a fact of life for online retailers, for a number of reasons. To name just one, some people will simply be doing some comparison shopping with no intention of completing a purchase on that visit.
Retailers will be unable to address all such reasons for abandonment, but there may be other areas where they can reduce cart abandonment rates.
The key to this is understanding why people abandon, and this is where abandonment surveys can help.
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