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Tag: booking abandonment

Airline Remarketing: What We’ve Learnt from 1 Billion Abandonments

Airline Remarketing: What We’ve Learnt from 1 Billion Abandonments

by SaleCycle

SaleCycle’s Marketing Assistant, Nic Weschenfelder shares 3 tips to add urgency to the customer journey.
Last minute jitters, we all get them. The challenge facing marketers is to eliminate any last minute doubts customers may be having moments before they hit that all-important purchase button.
Our ideal customer would have a ‘just do it’ type of attitude but we can’t change attitudes, right? … or can we?
Implementing messages of urgency throughout the customer journey has the power to turn those last minute doubters into happy buyers. So let’s get started and see how subtlety is being brought to the forefront of marketing strategies.

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Remarketing Revealed: The Air Arabia Story

Remarketing Revealed: The Air Arabia Story

by SaleCycle

After the launch earlier this year of our case study with global airline Air Arabia, we wanted to dig a little deeper and get the inside scoop on their success.
So we caught up with SaleCycle Campaign Manager, Oliver Bolton, to get his insight on what makes their On-site and Email Remarketing campaigns so successful, and the tips and tricks he’s learned along the way.

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[Infographic] 2014 Booking Abandonment Forecast

[Infographic] 2014 Booking Abandonment Forecast

by SaleCycle

A great infographic revealing the latest booking abandonment statistics in travel & leisure.
We recently published our 2014 Cart Abandonment Forecast Infographic which focused on the key metrics relevant to cart abandonment in various retail sub-sectors.
But what about the travel & leisure sector, where a highly competitive market, and typically elongated checkouts and booking processes, mean that booking abandonment rates are higher than abandonment rates for traditional retail sites (74% in travel, compared to 71% in retail for SaleCycle clients in 2013). We’ve broken the travel sector down to look at Airlines, Online Travel Agents (OTAs), Car Hire, Cruises & Ferries, and Hotels & Lodgings.

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[Infographic] The Perfect Booking Recovery Email

[Infographic] The Perfect Booking Recovery Email

by SaleCycle

Philip Docherty, Customer Marketing Manager, reveals the secrets to The Perfect Booking Recovery Email.
Booking abandonment is a challenge facing every travel marketer today with abandonment rates averaging 81% and a forecasted $3 trillion to be abandoned online in 2014.
The reasons for booking and form abandonment are endless, but it doesn’t have to be end of the road with email remarketing proving incredibly successful in recovering lost sales. So how are travel marketers recovering these lost sales? And what does an effective email remarketing campaign look like?

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