Cart abandonment rates for retailers tend to fluctuate over time, for various reasons. One reason for this is sales events – discounts and promotions tend to have a big effect on abandonment.
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Tag: Black Friday
Seven Ecommerce Stats from Black Friday and Cyber Monday 2018
After another record-breaking Black Friday for ecommerce, we look at some of numbers. There’s stats on peak times, sales volumes and more…
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Shoppers Moving Online for Black Friday: Stats
Black Friday weekend is increasingly taking place online, with just 21% of consumers surveyed by SaleCycle planning to head to physical stores looking for deals.
In the run up to Black Friday 2018, we’ve been surveying consumers on their attitudes to this sales event, their spending plans, and where they’ll choose to shop over the weekend.
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![[Infographic] Black Friday Weekend 2017 Stats](https://www.salecycle.com/wp-content/uploads/2017/11/BlackFridayWeekend-Infographic-Header.jpg)
[Infographic] Black Friday Weekend 2017 Stats
We take a look at some of the key stats from Black Friday and Cyber Monday 2017.
Key highlights from Black Friday weekend:
[bctt tweet=”Total US sales for Black Friday weekend 2017 were $16.74bn, up from $12.75bn in 2016.” username=”SaleCycle”]
[bctt tweet=”In the US, Cyber Monday sales overtook those on Black Friday for the first time, with sales volumes 43% higher than Black Friday” username=”SaleCycle”]
[bctt tweet=”The peak hour for online shopping was between 8pm and 9pm on Cyber Monday” username=”SaleCycle”]
[bctt tweet=”In the UK, sales volumes for Black Friday were 78% higher than Cyber Monday” username=”SaleCycle”]
As expected, Black Friday weekend broke all previous records, with sales up almost 17% on 2016.
For the first time, Cyber Monday sales overtook those of Black Friday in the US, with $6.59bn spent, making it the biggest online sales day in history.
Using our client data, we were able to track spending patterns across Black Friday weekend.
On Black Friday, the peak hour for online sales was between 4 and 5pm, but Cyber Monday volumes were even higher, with the busiest hour between 8 and 9pm.
Overall sales volumes were 43% higher on Cyber Monday than Black Friday.
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Stats: 86% of Retailers Took Part in Black Friday 2017
The vast majority of retailers were offering promotions and created a solid Black Friday ecommerce strategy this year, as our study of UK and US ecommerce sites found.
We looked at the top 100 retailers in both the US and UK, using the Internet Retailer US and UK lists, to see who was taking part in Black Friday, and which retailers decided to sit it out.
The results? 91% of UK and 81% of US retailers were offering Black Friday discounts and promotions this year. The combined figure for US and UK is 86%.
[infogram id=”retailers-offering-black-friday-promotions-2017-1h1749337klq4zj” prefix=”O7i”]
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Is Black Friday More Important than Christmas for Retailers?
With Black Friday approaching, we surveyed retailers in the US and UK to see whether it is becoming as significant a retail event as Christmas.
Many retailers now view Black Friday weekend as more important than Christmas, in part due to its position in the retail calendar.
Given that Black Friday is very much a US tradition based around Thanksgiving, the surprising stat here is that UK retailers were more likely to see it as more important to them than Christmas.
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How Many Retailers Will Be Taking Part in Black Friday?
With Black Friday approaching, we surveyed retailers in the US and UK to see what they think of this retail event.
Black Friday has long been established in the US, and has traditionally been the first day of the Christmas shopping season, coming the day after Thanksgiving.
It naturally moved online in the last decade or so thanks to the growth of ecommerce, spawning Cyber Monday and has since been taken up in the UK, where it’s now one of the biggest online shopping days.
Though some retailers choose, for various reasons, not to take part in Black Friday, the majority view it as a key period for sales.
Our survey found that 76% of retailers will be taking part in Black Friday this year. The results vary between the US and UK.
US retailers are more likely to take part, with 83% saying they would, while 30% of UK retailers said they wouldn’t be discounting.
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3 Tactics for a Brilliant Black Friday
Marketing Manager, Jack Ford, takes a look at three tactics e-commerce brands can use for a successful Black Friday.
To help you make the most of of this event, here are three of the most effective Black Friday Behavioral Marketing tactics.
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Five Fascinating Stats from Black Friday 2016
Now that the dust has settled after Black Friday 2016, we look at some key shopping stats from the weekend.
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