We grabbed 7 minutes for 7 questions with Khadidja Konate, Online Affiliate and Display Manager at Hertz!
With car rental locations in over 150 countries across the globe, Hertz is a giant in the travel industry always looking to delight their customers. Their partnership with SaleCycle has been going for over a year, so we caught up with Khadidja to get her thoughts on the campaign so far. (more…)
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Katie Ash finally reveals the correct answer to that age-old email marketing question; when is the best time and day to send your marketing emails?
Timing is a hugely debated issue in the world of email marketing with many theories on when the best time to communicate via email is. Does one day of the week stand out, or perhaps a time of day?
Just ask Google. You’ll be inundated with pages of advice on the ‘perfect’ send time. Not on Mondays; people just don’t like them. Not Tuesdays; stress has set in. Weekends? Nope, too busy. Midday, midweek tended to be the consensus amongst many marketers, so prepare to have your inbox flooded!
One thing everyone can agree on though is that timing is very important. Luckily, with remarketing emails, your customers have already done half of the job for you.
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