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Tag: abandonment survey

A Beginner's Guide to Abandonment Surveys

A Beginner's Guide to Abandonment Surveys

by Graham Charlton

We look at Abandonment Surveys and how they can help retailers to understand more about the reasons for cart abandonment
Around 77% of visitors who add items to their baskets will abandon the site without making a purchase on the average ecommerce site. This will vary by industry too, with lower rates for sectors like fashion, higher ones for travel and utilities.

A certain level of abandonment is a fact of life for online retailers, for a number of reasons. To name just one,  some people will simply be doing some comparison shopping with no intention of completing a purchase on that visit.
Retailers will be unable to address all such reasons for abandonment, but there may be other areas where they can reduce cart abandonment rates.
The key to this is understanding why people abandon, and this is where abandonment surveys can help.

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How to Use Online Surveys and Customer Feedback for CRO

How to Use Online Surveys and Customer Feedback for CRO

by Graham Charlton

In this article, we look at how insights can be gathered from customer feedback and used to improve conversion rates.
A/B testing and user testing can deliver excellent insights into user behavior and allow you to improve your online performance, but don’t forget the importance of asking your users for direct feedback.
This direct feedback from customers can help to improve site performance, but can also provide insight into other areas of the business and provide help with branding, SEO and merchandising.
Visitor surveys do have some advantages over some other Conversion Rate Optimization (CRO) methods, including:

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A Beginners Guide to Remarketing for Utilities

A Beginners Guide to Remarketing for Utilities

by SaleCycle

In this post we look at five practical ways that brands in the utility sector can use behavioral marketing to make their online customer journey a warmer one.
Whether it’s gas, electricity or water, utilities are set up to make life easier without disruption. However when it comes to striking the right deal, many potential customers may experience a long and difficult customer journey full of complicated industry jargon. The result can often be website visitors left in the cold and marketers left in the dark wondering why these potential customers didn’t make the switch.
By using behavioral marketing campaigns, you can learn from visitors’ online decisions to create a bespoke customer journey that is as simple as a flick of the switch. So here they are, five steps to a warmer customer journey in the utility industry.

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