The travel industry has experienced harsh times and a major decline in revenue and sales. This is why it’s even more important to make sure the travel booking process is optimised and to make sure you lower the booking abandonment rate. The lower the booking abandonment rate the more online sales will be made.
[…]
![[Video] Why Do People Abandon Online Shopping Carts?](https://www.salecycle.com/wp-content/uploads/2017/03/BANNER_TEMPLATE_Why-People-Abandon-Their-Shopping-Cart.jpg)
In this video, SaleCycle Video Marketing Manager Chris Gascoigne looks into the reasons for cart abandonment.
Cart abandonment can be an issue for retailers, though it’s one which retailers can address with the right tactics.
[…]
Marketing Assistant, Nic Weschenfelder, shares 7 top tips to creating the perfect Abandonment Survey.
Surveys are fast becoming a valuable part of a customer’s online journey. But getting your customers to answer them, before hitting that dreaded “x” button, is a bit of an art. (more…)
[…]
![[Infographic] 10 Things You Didn't Know About Cart Abandonment](https://www.salecycle.com/wp-content/uploads/2015/12/h-wide-infog-1billion.jpg)
Katie presents (and has created by hand!) SaleCycle’s latest infographic which sums up our journey and highlights a significant milestone!
For the past 5 years, SaleCycle has been tracking online cart abandonments – more than 1 billion of them in fact. We thought it was about time we shared what we’ve learned from all that data.
So here are the top ten headlines(in both video and infographic form):
[…]
Guest blogger, Jon Williams from Teradata, updates us on the changes in the world of email from the view of one of the world’s largest big data firms!
Communicating with customers has taken a far more sophisticated approach in recent years as the amount of data available to marketers has increased. While this presents many opportunities for those looking to increase brand loyalty and drive online sales, success only really comes when you truly understand the customer, and more importantly, know how and when they want to hear from you.
Email offers real value for retailers looking to increase customer engagement, whether that’s through sending newsletters, personalized offers or recommendations based on previous shopping habits.
[…]
