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[Infographic] The Remarketing Report – Q2 2017

[Infographic] The Remarketing Report – Q2 2017

It’s that time again! Here’s our latest infographic with the key cart abandonment stats from the last quarter. This quarter we focus on customer journeys in retail with advice for how brands can increase their all important ‘add-to-cart’ rate.
Here’s some of the headline cart abandonment statistics from the last quarter:
[bctt tweet=”The global cart abandonment rate for Q2 2017 is 76.9%, up 1.3% on the previous quarter!” username=”SaleCycle”]
[bctt tweet=”The average retail conversion rate for Q2 2017 was 3.29%” username=”SaleCycle”]

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Why Abandonment Rates Are Higher for Travel Sites

Why Abandonment Rates Are Higher for Travel Sites

In this post, we’ll look more closely at the data for abandonment on travel sites, and the reasons behind booking abandonment
As we found in our Q4 2016 Remarketing Report, travel abandonment rates are higher than the overall average of 76.8%, currently standing at 81.6%.

Here’s the data, broken down by type of travel business. There’s some interesting variance between the different businesses.
For example, car rental sites have a much lower abandonment rate than the rest, perhaps due to customer behaviour (people booking when in greater need of a car) or because of a shorter purchase process.

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