Cart abandonment rates for retailers tend to fluctuate over time, for various reasons. One reason for this is sales events – discounts and promotions tend to have a big effect on abandonment.
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Cart abandonment rates for retailers tend to fluctuate over time, for various reasons. One reason for this is sales events – discounts and promotions tend to have a big effect on abandonment.
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In this article, we’ll explore the topic of online form abandonment, what causes it, and what websites can do to minimize the issue.
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It’s that time again! Here’s our latest infographic with the key cart abandonment stats from the last quarter. This quarter we focus on customer journeys in retail with advice for how brands can increase their all important ‘add-to-cart’ rate.
Here’s some of the headline cart abandonment statistics from the last quarter:
[bctt tweet=”The global cart abandonment rate for Q2 2017 is 76.9%, up 1.3% on the previous quarter!” username=”SaleCycle”]
[bctt tweet=”The average retail conversion rate for Q2 2017 was 3.29%” username=”SaleCycle”]
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In this post, we’ll look more closely at the data for abandonment on travel sites, and the reasons behind booking abandonment.
As we found in our Q4 2016 Remarketing Report, travel abandonment rates are higher than the overall average of 76.8%, currently standing at 81.6%.
Here’s the data, broken down by type of travel business. There’s some interesting variance between the different businesses.
For example, car rental sites have a much lower abandonment rate than the rest, perhaps due to customer behaviour (people booking when in greater need of a car) or because of a shorter purchase process.
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Our latest infographic summarizing the key shopping cart and booking abandonment stats from the last quarter and corresponding email and on-site remarketing rates.
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