This made me smile. If your name just happens to be Michael Page, Paul Smith, Cath Kidston or John Lewis then you can probably sympathize with young Tom.

Either way, it’s a great example of the importance of imagination and personality when representing your brand on social networks. Thomas Cook v Thomas Cook, it’s a great story:

Thomas Cook
Thomas Crooked was a low blow…

Just to prove it wasn’t just talk from Low Cost Holidays, here is Thomas and his friend in Paris:

Eiffel Tower
No such thing as a free lunch…
unless your name is Ronald McDonald.

Right, I’m off to send a message to a popular polish and cleaning products company…