Here’s our weekly round-up giving you a quick update on the latest and most interesting in the world of ecommerce and digital marketing.
It’s been a busy week for Snapchat! They have announced a plan to start testing adverts, which will be six seconds long.
However, these ads will be different to previous Snapchat ads as these six second long adverts will not be able to be skipped.
This is done in hopes to please ad buying clients while keeping Snapchat users happy at the same time. Clients want to be sure that their ads have been seen, and app users don’t want to give up too much of their time watching ads.
69% of Americans stated that they “always” or “often” skip the adverts on Snapchat, which jumps up to 80% of 18-24-year-olds, according to a 2017 study.
So, Snapchat has decided to compromise with a non-skippable yet short ad.
Testing for these new adverts will begin around May 15th, so keep an eye out for that!
As well as this, Snapchat has also revealed this week that they will be selling an updated version of their Snapchat camera glasses, which allows consumers to take hands-free pictures and videos.
These glasses are slimmer, water resistant and come in three different colors, however, they cost $20 more than their older model priced at $150. For an additional $150, you can get prescription Snapchat spectacles!
It seems that people may like the way that they look on Snapchat as recently, people have been getting surgery to look like their Snapchat filters!
Following on with the topic of social media, Facebook has announced this week that they will be rolling out their own dating service. Mark Zuckerberg said that the feature will “be for building real, long-term relationships”.
Although details for this dating app are being kept secret at the minute, we do know that testing will begin later this year.
Facebook also revealed this week that Instagram will be getting support for video chats in addition to getting a new filter to protect users from bullying comments.
The Instagram team stated that “This new filter hides comments containing attacks on a person’s appearance or character, as well as threats to a person’s well-being or health”. These new features will be rolling out over the course of the next few weeks.
That’s all for this week, be sure to come back next week for more of the latest in digital marketing and ecommerce…