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Taken from a consolidation of results from over 500 global brands, our quarterly remarketing report looks at all the key cart abandonment and remarketing stats from October, November and December 2015.
We’ve had another quarter of shifting abandonment rates, with an increase in booking abandonments suggesting winter in Europe and the Americas fueled holiday browsing; while retail customer abandonment rates were lower than any other time this year, brought on by flash sales and the Cyber Weekend.
For the first time we’ve included On-Site Remarketing stats, giving detailed insights into the effectiveness of overlay messaging!
Reducing Abandonment with On-Site Remarketing
Call them what you like – we have some banned words here at SaleCycle (pop-ups and light boxes being just two) – but on-site remarketing is proving to be very effective in reducing abandonment when used in the right way.
With a wide range of flavors and messaging available, we’ve pulled together three brands doing a great job of demonstrating how it can be used.
Stepping away from the traditional overlay shape, HP also make great use of showing customer trends to convey how popular their products are and adding a sense of urgency.
Still need time to decide? Don’t worry you can have a reminder emailed to you, satisfying both snap buyers and slow decision makers!
Keeping it Friendly
We’re loving this out-of-the-box tagline from French Connection!
Urging customers to make a move and not “leave them hanging” (literally and figuratively), acts as a friendly nudge to proceed with your online shopping in a creative and memorable way.
Putting the Customer First
Two thumbs up for Virgin Atlantic. Firstly, the persuasive “Relax! Enjoy your flight!” tagline invokes a feeling of calm and comfort perfectly befitting of a Virgin flight.
Secondly, Virgin offer to email the flight details to customer – making it easy for them to return and complete their booking when it’s convenient.
For more great examples, check out the On-Site Remarketing Look Book!
— Matthew Martindale (@_Martindale) February 29, 2016