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Taken from a consolidation of results from over 500 global brands, our quarterly remarketing report looks at all the key cart abandonment and remarketing stats from July, August and September 2015.
Our latest infographic continues to show that effective remarketing campaigns are delivering higher average order values (AOV) than direct sales (18.4% higher in Q3). A closer look at this trend highlights online shoppers are sometimes more aspirational than economical with their abandoned shopping carts, perhaps adding a second pair of shoes, or checking the price of business class flights.
Cart abandonment rate has slightly increased to 76.6% in Q3, which potentially highlights those shoppers who were browsing the best holiday deals. The main remarketing metrics continue to show a strong performance with open, click through and click to purchase rates all remaining high.
There’s no surprise as mobile open rate climbed to 51.5% and to accompany this we’ve included a couple of tips for designing emails for the Apple Watch.
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