We look at some of the most interesting and useful ecommerce stats we’ve seen so far in 2019.
Ecommerce Market Size and Growth (US)In the US, ecommerce grew by 14.2% in 2018, reaching $517.36 billion. Online retail had a 14.3% share of total retail sales in 2018, up from 12.9% in 2017 and 11.6% in 2016. In this respect, the US is the third most advanced ecommerce market worldwide, with the UK and Germany in first and second place.
Ecommerce Market Size and Growth (UK)In the UK, ecommerce has grown steadily, reaching £137.38bn last year, according to ONS data. Online share of overall retail sales is currently 16%, up from around 9% in 2012.
Checkout Frustrations for Online ShoppersA survey by Namagoo looked into the most frustrating parts of the checkout for desktop, mobile and tablet shoppers. The same survey also asked customers why they abandon purchases during the checkout process. Shipping and fees are the biggest bugbear, followed by site errors and the need to register before checkout.
Mobile CommerceA recent report from Qubit talks about the ‘halo effect’ of mobile, meaning that mobile activity influences customer purchases made on desktop. According to the study, mobile activity directly influences an average of 19% of desktop sales. This influence is much higher for some categories, with Fashion seeing an average of 24%. The study also looked at the reasons for lower mobile conversion rates, using data from a survey of more than 4,000 consumers.
Most Commonly Abandoned PurchasesA survey from Barclaycard found that the average British online shopper abandons baskets worth £29.37 every month. The most commonly abandoned items were:
- Women’s knitwear
- Leather goods, such as wallets
- Women’s lingerie & hosiery
- Women’s sportswear
- Women’s skirts
- Men’s trousers / jeans
- Women’s tops & shirts