A Beginner’s Guide to Satisfaction Surveys

We look at Satisfaction Surveys and how retailers can use them to reach out to customers and gather valuable feedback...  Last week, we looked at abandonment surveys, which can help retailers to understand why some customers...

How to Spice up Your Valentine’s Day Ecommerce Campaigns

In this post, Marketing Assistant Lauren Stirling looks at Valentine's Day ecommerce, and some tactics retailers can use to boost sales...  Valentine’s Day, a day to spoil a loved one or even...

How to Develop Your New Product Audience

In this guest post, Jessica Thiefels looks at how companies can build an audience for their products and services.  Every product you develop needs an audience, in other words, you need to know...

A Beginner’s Guide to Abandonment Surveys

We look at Abandonment Surveys and how they can help retailers to understand more about the reasons for cart abandonment...  Around 77% of visitors who add items to their baskets will abandon the...

A Beginner’s Guide to Cart Abandonment Recovery

Our guide to cart abandonment recovery and how they can help retailers to recover sales that might have been lost.  A lot of money is spent attracting shoppers to websites, but the vast majority...

How to Use Email to Improve Retention and Increase Customer Lifetime Value

In this article, we'll look at how post-purchase emails can help to drive customer loyalty and increase repeat purchases.  Retailers often spend a huge amount and put in a lot of effort to attract visitors to their website,...

Seven Ways Online Retailers Can Reduce Returns Rates

With January traditionally a bumper month for returns in retail, we look at some trends in this area, and some ways that retailers can try to reduce returns and keep customers...

What Is Form Abandonment and How Can You Avoid It?

In this article, we’ll explore the topic of online form abandonment, what causes it, and what websites can do to minimize the issue. Form abandonment in this context isn’t as well documented...

SaleCycle’s Top 10 Blog Posts of 2018

With 2018 coming to an end, we thought we’d take a look back on our most popular posts of the year ranked in order of page views. 1. 11 of the Best Ecommerce...

What Is Microcopy and How Can You Use It?

In this article, we'll look at the role microcopy can play to smooth the customer journey, and help users through the checkout process.  Microcopy can have a significant effect on the user experience....