Abercrombie & Fitch vs Tommy Bahama: a UX Comparison

In this post we'll compare the purchase journey from homepage to checkout for two fashion retailers, Tommy Bahama and Abercrombie & Fitch. Homepage Navigation The homepages on the two sites take similar approaches with large...

Nine Post-Purchase Emails You Should be Sending

Once a customer makes a purchase, this should be just the beginning of the relationship for retailers. In this post, we'll look at how post-purchase email can be used to keep buyers engaged...

Inside SaleCycle | August 2018

The masses have spoken, so here it is, back by popular demand, welcome to the first episode in our new series of Inside SaleCycle. Each month you can expect an update on...

18 Essential Email Marketing Statistics: 2018 Edition

In this post we round up some essential email marketing statistics from around the web, updated for 2018... How Much Is an Email Address Worth? The answer to this question will vary by...

How Do Customers Research Online Travel Purchases?

We look at how consumers decide on travel purchases, the channels they use to research, and the length of the decision making process.  There is no typical travel research process, and it will vary according to...

Online Financial Services: Key Stats and Trends

Some key stats on the online financial services market, looking at online banking growth, abandonment on financial sites and more.  Online Banking Growth In the UK, online banking is used by 63% of...

[Infographic] The Remarketing Report – Q2 2018

Here’s our latest global cart abandonment data covering April, May and June, with an extra look at email performance stats and on-site conversion.  Some highlights from Q2 2018: On-Site Optimization Tactics Boosting conversion rates can be achieved...

[Webinar] Are Your Ecommerce Emails Optimized for Conversions?

In a recent webinar, SaleCycle's Head of Design Luke Nokes and KickDynamic CEO Matt Hayes look at how retailers can optimize their email marketing. Luke and Matt look at best practices for...

17 Tips for a Smooth Ecommerce Checkout Process

In this post, we present some useful tips for optimizing the ecommerce checkout process to reduce abandonment rates.  With ecommerce cart abandonment at around 75%, it's important for ecommerce sites to do...

[Infographic] What Makes a Travel Site Successful?

Using data from our new online travel report, this infographic looks at some key success factors for online travel websites.  30 Ways to Increase Online Travel Bookings Download our new report and learn...