SaleCycle Likes This: Love, Food & Fashion

Here’s our weekly round-up giving you a quick update on the latest and most interesting campaigns in the world of ecommerce and digital marketing. With Valentine’s day being this week, it’s no...

Why Do Cart Abandonment Rates Vary Between Sectors?

In our latest SaleCycle Academy video, Matt Marchant looks at why some sites have higher abandonment rates than others.  Shopping cart abandonment happens when visitors to a retailer’s site add items to their online cart but...

Seven of the Best Books About Ecommerce and Digital Marketing

SaleCycle's marketing team have picked some of the best ecommerce and digital marketing books... Contagious: Why Things Catch On - Jonah Berger "I’m still (slowly) working my way through ‘Contagious’, but so far...

SaleCycle Likes This: Valentine’s, Super Bowl and Lady Doritos

Here’s our weekly round-up giving you a quick update on the latest and most interesting campaigns in the world of ecommerce and digital marketing. With Valentine’s day just around the corner, we...

How to Track Cart Abandonment Rates in Google Analytics

In this post, we'll look at how to track cart abandonment using Google Analytics.  On average, around 77% of customers who add items to a shopping basket will leave the site without...

Five Customer Experience Mistakes Banks are Making Online

Marketing Executive Nic Weschenfelder looks at some common mistakes from finance sites, and how they can improve the customer experience.  It seems it was only a few years ago that folks had to pull...

SaleCycle Likes This: Travel Updates

Here’s our weekly round-up, giving you a quick update on the latest and most interesting campaigns in the world of ecommerce and digital marketing. January is peak booking season for flights,...

What Makes a Successful Ecommerce Loyalty Program?

In our latest SaleCycle Academy video, Jude Robertson looks at the ingredients that go into a great customer loyalty program.  Loyalty programs are a popular tactic used by retailers to keep hold of their most...

Eight Pleasing Animation Effects from Ecommerce Sites

A look at some of the micro-interactions, effects and animations that some retailers use to improve the user experience and add more appeal to their sites. Micro animations, animation effects and similar...

SaleCycle Likes This: Amazon and Super bowl

Here’s our weekly round-up, giving you a quick update on the latest and most interesting campaigns in the world of ecommerce and digital marketing. Amazon. The Good and the Bad Once again, retail...