SaleCycle Likes This: Whatsapp, Holiday Spends and Holiday Adverts

Here’s our weekly round-up, giving you a quick update on the latest and most interesting campaigns in the world of ecommerce and digital marketing. Whatsapp Doing Business In order to keep up with...

Ten of the Most Inspiring Social Media Accounts We’ve Seen This Year

SaleCycle's marketing team have picked some of their favourite social media accounts from the world of ecommerce and digital marketing.  Hypebeast A personal (daily go-to) favorite of mine of mine is Hypebeast, dedicated in...

Why Are Mobile Conversion Rates Lower Than Desktop?

In our latest SaleCycle Academy video, Acquisition Marketing Manager Jack Ford takes a look at why mobile conversion rates lag behind desktop.  Video Transcription A decade on from the release of the first...

SaleCycle Likes This: Pets, Coca-Cola and Cracker Jokes

Here’s our weekly round-up, giving you a quick update on the latest and most interesting campaigns in the world of ecommerce and digital marketing. Amazon Pet Profiles We all love pets. They come...

How to Fast Track Travel Shoppers to the Checkout Page

Marketing Executive Nic Weschenfelder looks at how travel sites can influence the customer journey.  There’s a hell of a lot of planning that goes into travel.  It takes approximately 38 different site visits,...

Why Do People Abandon Shopping Carts?

In our latest SaleCycle Academy video, Freddie Wood looks at the reasons for cart abandonment. Cart abandonment happens when visitors to an ecommerce site add items to their shopping carts and leave without completing...

SaleCycle Likes This: Turkeys, Shelfies and Festive Fun

Here's our weekly round- up, giving you a quick update on the latest and most interesting campaigns in the world of ecommerce and digital marketing. Giving Season With the giving season quickly approaching, PayPal...

[Infographic] Black Friday Weekend 2017 Stats

We take a look at some of the key stats from Black Friday and Cyber Monday 2017.  Key highlights from Black Friday weekend: As expected, Black Friday weekend broke all previous records, with...

What is Social Proof and How Can You Use it?

In our latest SaleCycle Academy video, CMO Chris Sheen explains the concept of social proof, and how brands can use it to their advantage.    Video Transcription Today, we’re going to look at social proof, which is...

Stats: 86% of Retailers Took Part in Black Friday 2017

The vast majority of retailers were offering promotions on Black Friday this year, as our study of UK and US ecommerce sites found. We looked at the top 100 retailers in both...