Why Do Some Brands Choose Not to Take Part in Black Friday?

It was already a well-established tradition in US, but Black Friday seems to have made its home in the UK too over the last three years.Now, it almost seems compulsory for...

How to Use Email to Improve Retention and Increase Customer Lifetime Value

In this article, we'll look at how post-purchase emails can help to drive repeat purchases and improve relationships with customers. For brands today, a huge amount of resource is spent driving visitors...

A Beginners Guide to Remarketing for Utilities

In this post we look at five practical ways that brands in the utility sector can use behavioral marketing to make their online customer journey a warmer one.Whether it’s gas, electricity...

What Is Form Abandonment and How Can You Avoid It?

In this article, we’ll explore the topic of form abandonment, the causes, and what websites can do to minimize the problem.Form abandonment in this context isn’t as well documented as cart...

[Video] How Matalan Drove Competition Entries With On-Site Remarketing

This week sees the launch of SaleCycle's Hall of Fame, in which we showcase the most innovative and effective uses of our technology by our clients.The first client to be featured is...

The Not So Straight Path to Purchase and the Role of Remarketing

In this guest post, Anthony Capano, MD of Rakuten Marketing Asia-Pacific looks at the role remarketing plays in the path to purchase.As marketers our primary role is to compose and distribute...

[Webinar] Do You Know Why Your Visitors Won’t Book This Peak Season?

In this on-demand webinar, we look at why over 80% of travel bookings online are abandoned, and what brands can do to increase conversions during January 2017.Google Trends highlights a January...
The Remarketing Report – Q3 2016

[Infographic] The Remarketing Report – Q3 2016

It’s that time again! Here’s our latest infographic with the key cart abandonment stats from the last quarter – featuring, for the first time, figures for the iGaming and Financial Service...
Email Split Testing

[Infographic] The Science of Email Split Tests

SaleCycle designer, Andrew Koch, takes us through five email split testing tips to help you boost your opens, clicks and conversions.The time has finally come for me to cover one of...
The ‘Finance Purchase Mindset’ and How to Make It Work for You, Not...

[Webinar] The ‘Finance Purchase Mindset’ and How to Make It Work for You, Not...

Whether it’s not trusting providers or getting confused choosing the right product, consumers find purchasing or applying for financial products such as credit cards, bank accounts and insurance stressful. And that’s not a great mindset for shoppers to have.