What is Social Proof and How Can You Use it?

In this post, we're looking at social proof, and how marketers can use it to inform and persuade website visitors.  In a general sense, social proof is about the influences which the...

Key Examples of Live Trends Data in Ecommerce

Showing live trends data to shoppers provides them with useful information which can help them to come to a decision about a purchase. Used well,...

10 Fascinating Stats on Cart Abandonment: 2019 Edition

In this article we have lots of cart abandonment stats by sector, why people abandon carts, and the items people are leaving behind.  Cart Abandonment Stats Our latest data puts the latest cart...

Why Airlines Have the Highest Booking Abandonment Rates

Stats from our recent Understanding Airline and Travel Trends Report show that airline websites have the highest booking abandonment rates in online travel.  In this post, we'll look at why this is the case,...

Digital Trends in the Travel Industry: 12 Fascinating Stats

This month, we released our new Understanding Airline and Travel Trends Report, containing data from more than 280 online travel bookings.  Here we present some crucial stats on the online travel industry,...

What Makes a Great Cart Abandonment Email?

In this post, we look at the elements that contribute to a successful, high-performing cart (or basket) abandonment email...  Shoppers will abandon carts, for a variety of reasons, but fortunately many can...

A Beginner’s Guide to Email Acquisition for Ecommerce

In this post, we’ll take a look at how you can use on-site email acquisition effectively on your ecommerce site to encourage your customers to sign up and build a strong...

The Ecommerce Customer Journey Checklist

A checklist with some of the key features ecommerce sites can use to encourage shoppers to complete a purchase.  Lots of shoppers head to a retailer's website, add products to their carts,...

Five Ways to Improve Your Email Unsubscribe Process

In this post we look at how to make the email unsubscribe process as easy as possible for users, and to ensure that they leave your list with a positive impression...

[Infographic] What Should Global Fashion Retailers Expect in Q2 2019?

In this post, we take a look at ecommerce trends in the fashion industry for Q2 2019.  So, how can online retailers encourage shoppers to buy more? Don’t let them slip away! Here...