[Webinar] A New Kind of Luxury Consumer: Experience-Driven Ecommerce

In this webinar Shopify Plus and SaleCycle discuss how to capture the wallets of experience-seeking millennials The full effect of millennial spending habits is only now starting to take hold. And if you’re...

Why Do People Abandon Financial Applications Online?

A look at some of the issues around abandonment on financial sites, and how longer forms can be made more palatable for users.  Abandonment rates for financial services companies are highest than...

Five Fascinating Stats from Black Friday 2016

Now that the dust has settled after Black Friday 2016, we look at some key shopping stats from the weekend. 1 Abandonment Rates Drop During Sales Across our clients' sites, we saw a...

How Countdown Timers Can Be Used to Drive Ecommerce Sales

In this post, we’ll look at how countdown timers can be used on site and in email marketing to drive sales. Creating a sense of urgency can be a powerful method which...

What Is Microcopy and How Can You Use It?

In this article, we'll look at the role microcopy can play to smooth the customer journey, and help users through the payment process.  Microcopy can have a significant effect on the user...

[Webinar] Are You Using Email at Every Stage in Your Customer Journey?

In this on-demand webinar, we debunk the myth that email is dead and pour over some of the world’s biggest brands marketing emails to discover what they do so well. Email Is...

Why Do Some Brands Choose Not to Take Part in Black Friday?

It was already a well-established tradition in US, but Black Friday seems to have made its home in the UK too over the last three years. Now, it almost seems compulsory for...

How to Use Email to Improve Retention and Increase Customer Lifetime Value

In this article, we'll look at how post-purchase emails can help to drive repeat purchases and improve relationships with customers.  For brands today, a huge amount of resource is spent driving visitors...

A Beginners Guide to Remarketing for Utilities

In this post we look at five practical ways that brands in the utility sector can use behavioral marketing to make their online customer journey a warmer one. Whether it’s gas, electricity...

What Is Form Abandonment and How Can You Avoid It?

In this article, we’ll explore the topic of form abandonment, the causes, and what websites can do to minimize the problem. Form abandonment in this context isn’t as well documented as cart...