9 Essential Google Analytics Custom Reports for Ecommerce

We suggest some ready-made Google Analytics reports which can help you to view and understand your website data more effectively. Google Analytics comes with some useful basic reports, but they're targeted at...

How Can Retailers Boost Average Order Values?

In our latest SaleCycle Academy video, Freddie Wood looks at some tactics retailers can use to persuade customers to spend a little bit more...  Video Transcription Average order value is a measure of...

SaleCycle Likes This: Mobiles

Here’s our weekly round-up giving you a quick update on the latest and most interesting campaigns in the world of ecommerce and digital marketing.

18 Email Design Tips for Cart Abandonment Emails

Our Lead Designer Luke Nokes presents some email design tips, looking at layout, imagery and typography.  I created a document for SaleCycle looking at email design best practices, specifically around cart abandonment emails, though...

Could Toys R Us Have Been Saved by Digital Marketing?

In this guest article, Alexandra Coutts looks at the recent news about Toys R Us and wonders whether a better digital strategy could have saved the retailer.  The recent news that Toys...

SaleCycle Likes This: Snow

Here’s our weekly round-up giving you a quick update on the latest and most interesting campaigns in the world of ecommerce and digital marketing… With the snow hitting the UK, we thought...

How Can Retailers Use Live Trends Data to Drive Sales?

In our latest SaleCycle Academy video, Head of Marketing Jack Ford explains how retailers can use live trends data.   Video Transcription Brands use live trends to show their customers data to help them make a...

Mobile Apps Are Still Important for Retailers: Stats

In this post we'll look at the value of mobile apps in ecommerce, and how they can appeal to the most valuable customers. After the release of the first smartphones a decade ago,...

SaleCycle Likes This: Spending

Here’s our weekly round-up giving you a quick update on the latest and most interesting campaigns in the world of ecommerce and digital marketing. There’s been a lot of spending going on...

How Does Google Chrome’s New Ad Blocker Work?

Last week, Google introduced an ad blocking feature for its Chrome browser. We take a look at the implications.  For a while now, Google has been looking at ways to improve the ad...