How Can Online Retailers Minimize Returns Rates?

With returns of unwanted gifts expected to peak this week, we look at how retailers can improve their returns policies.This week saw 'Take-back Tuesday', so called by the Royal Mail as it's the peak...

Seven Fascinating Stats on E-commerce and Cart Abandonment

With the end of 2016 fast approaching, we list some of the best e-commerce and cart abandonment stats we've seen this year. 1 SMS Remarketing This year we won at the MOMA Awards for...

Five Ways to Lose a Customer from Your Website

Marketing Assistant Nic runs us through five ways to lose a customer on your website.A lot of effort goes into attracting customers to your website but once they get on your site, what...

[Webinar] A New Kind of Luxury Consumer: Experience-Driven Ecommerce

In this webinar Shopify Plus and SaleCycle discuss how to capture the wallets of experience-seeking millennialsThe full effect of millennial spending habits is only now starting to take hold.And...

Why Do People Abandon Financial Applications Online?

A look at some of the issues around abandonment on financial sites, and how longer forms can be made more palatable for users. Abandonment rates for financial services companies are highest than...

Five Fascinating Stats from Black Friday 2016

Now that the dust has settled after Black Friday 2016, we look at some key shopping stats from the weekend. 1 Abandonment Rates Drop During Sales Across our clients' sites, we saw a...

A Beginner’s Guide to Behavioral Marketing for iGaming

Marketing Assistant Matt Anderson looks at three ways that iGaming companies can use behavioral marketing to achieve their goals against all the odds.Do you invest a lot of money to drive...

How Countdown Timers Can Be Used to Drive Ecommerce Sales

In this post, we’ll look at how countdown timers can be used on site and in email marketing to drive sales.Creating a sense of urgency can be a powerful method which...

What Is Microcopy and How Can You Use It?

In this article, we'll look at the role microcopy can play to smooth the customer journey, and help users through the payment process. Microcopy can have a significant effect on the user...

[Webinar] Are You Using Email at Every Stage in Your Customer Journey?

In this on-demand webinar, we debunk the myth that email is dead and pour over some of the world’s biggest brands marketing emails to discover what they do so well. Email Is...