Is Choice Paralysis a Problem for Online Retailers?

In this post we look at the issue of choice paralysis and how online retailers can minimize the problem. Variety is great, and providing more choice for customers seems like the right...

[Infographic] Why Do People Abandon Shopping Carts?

Using customer survey data, we look into some of the reasons for cart abandonment in the retail sector. Here are some of the headline stats from our data:74% of retail shoppers...

Should You Offer Discounts in Cart Abandonment Emails?

Discounts are a common tactic used by online retailers, but is there a risk that customers are being trained to look for them? I read an article on medium recently which tied...

A Beginner’s Guide to Abandonment Surveys

We look at Abandonment Surveys and how they can help retailers to understand more about the reasons for cart abandonment... Around 76% of visitors who add items to their baskets will abandon the...

18 Essential Email Marketing Statistics

In this post we round up some essential email marketing statistics...  How Much Is an Email Address Worth? The answer to this question will vary by industry, and how effective a company's email...

A Beginner’s Guide to Browse Abandonment Emails

In this latest instalment Matt Anderson, Marketing Assistant at SaleCycle, looks into the important role that Browse Abandonment Emails can play in your Digital Marketing arsenal.We need to talk about email....

How Fashion Shoppers are Driving Change in the Online Customer Journey

SaleCycle’s Marketing Assistant Nic Weschenfelder looks at how fashion sites can use technology to improve the customer experience and drive conversions. A new generation of consumers, many of them millennials, are often more...

[Video] Why Do People Abandon Online Shopping Carts?

In this video, SaleCycle Video Marketing Manager Chris Gascoigne looks into the reasons for cart abandonment.Cart abandonment can be an issue for retailers, though it's one which retailers can address with...

How to Use On-Site Remarketing on Mobile Without Harming the User Experience

In this post we’ll look at how on-site remarketing can be used on mobile websites without interrupting the customer journey. Remarketing, such as on-site acquisition, can be used effectively on desktop and...

[Webinar] How Do The World’s Biggest Travel Brands Convert Online?

In this webinar SaleCycle and Equator discuss real-life examples of how some of the world’s biggest travel companies convert online.  Travel companies suffer some of the highest cart abandonment rates across all...