Tips to Find Your Focus in Partner and Affiliate Marketing

Why Copy Testing and Optimization Isn’t as Easy as It Looks

Copy tests that optimise micro-elements can make a powerful difference, but trying to test the relative performance of different language styles is much trickier.Testing language style or tone with a view...

7 Excellent On-Site Messages That Increase Conversion

Our Product Marketing Manager Katie Ash looks at some excellent examples of on-site messaging...On-site messages are becoming an increasingly familiar part of the online shopping experience. After fighting the competition to...

SaleCycle Product Update: April 2017

In this month's product update we look at how we can target mobile users with unobtrusive messaging, and use live trends data to deliver urgency messages.  Mobile Messaging Mobile shopping continues to grow. For...

How Online Retailers Can Use Consumer Reviews For Maximum Impact

Here, we look at how e-commerce sites can use customer reviews and UGC effectively on-site and beyond...Reviews are vital for e-commerce sites, to the extent that the vast majority of sites now...

A Beginner’s Guide to Replenishment Emails

In this article we'll look at replenishment emails, and how retailers can use them to increase customer lifetime value.Replenishment emails can form a useful part of a retailer's post-purchase email strategy,...

How Can E-commerce Brands Improve Mobile Conversion Rates?

SaleCycle’s Acquisition Marketing Manager Jack Ford speaks to three digital marketing and e-commerce experts to find out how brands can improve conversion rates for mobile shoppers.Mobile’s share of web traffic continues...

Are Retailers Wasting Their Time With Personalization?

In our latest webinar SaleCycle CMO Chris Sheen looked at the topic of email personalization, with help from Kickdynamic CEO Matt Hayes... Personalized email campaigns generate 30% more revenue for many retailers,...

Is Choice Paralysis a Problem for Online Retailers?

In this post we look at the issue of choice paralysis and how online retailers can minimize the problem. Variety is great, and providing more choice for customers seems like the right...

[Infographic] Why Do People Abandon Shopping Carts?

Using customer survey data, we look into some of the reasons for cart abandonment in the retail sector. Here are some of the headline stats from our data:74% of retail shoppers...

Should You Offer Discounts in Cart Abandonment Emails?

Discounts are a common tactic used by online retailers, but is there a risk that customers are being trained to look for them? I read an article on medium recently which tied...