SaleCycle Likes This: Social Media Updates, Bitcoin and Chicken

Here’s our weekly round-up, giving you a quick update on the latest and most interesting campaigns in the world of ecommerce and digital marketing. Facebook's New Newsfeed Last friday, Facebook announced that they...

How Should Online Retailers Handle Returns?

In our latest SaleCycle Academy video, Head of Marketing Jack Ford looks at how ecommerce sites should deal with returns.  Video Transcription Early January is the peak time for returns of online purchases, as...

What Are the Best Ways to Increase Customer Lifetime Value?

A look at how companies are looking to improve customer retention, with the help of some ecommerce experts...  A company's current customers are often the most valuable, but how can retailers identify...

Should You Offer Discounts in Abandonment Emails?

In our latest SaleCycle Academy video, Freddie Wood looks at the pros and cons of discounting in general, and the use of discounts when customers abandon purchases.    Video Transcription Customers like to think...

How Important Is Customer Lifetime Value for Online Retailers?

With help from ecommerce experts, we look at the importance of customer lifetime value (LTV), a metric used by companies to measure the success of their retention strategies.  Customer lifetime value is...

How Can Luxury Retailers Recreate the In-Store Experience Online?

A look at how luxury brands are trying to create great experiences online as well as offline...  Luxury brands have traditionally excelled at creating an special experience for customers in stores, to...

SaleCycle Likes This: Festive Edition

Here’s our weekly round-up, giving you a quick update on the latest and most interesting campaigns in the world of ecommerce and digital marketing. Since Christmas is scarily close (where has the...

SaleCycle’s Top 10 Blog Posts of 2017

With 2017 coming to an end, we thought we’d take a look back on our most popular posts of the year! These posts are ranked in order of page views. Coming...

How Non-Profits Use the Giving Season to Their Advantage

How non-profits are increasing donations with some smart use of digital marketing this Christmas.  Christmas and the surrounding holidays are known for giving and generosity, and it represents an opportunity for non-profits...