Is Black Friday More Important than Christmas for Retailers?

With Black Friday approaching, we surveyed retailers in the US and UK to see whether it is becoming as significant a retail event as Christmas. Many retailers now view Black Friday weekend as more...

Ecommerce in GCC: Market Stats and Trends

A look at ecommerce trends in GCC, which includes Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates.Market Size and Growth The Saudi ecommerce market was worth $6.8bn in 2016, and is predicted...

SaleCycle Likes This: Retail Apps and Halloween Marketing

Here it is, the new weekly round- up, 'SaleCycle likes this', to give you a quick update on the latest and most interesting campaigns in the world of ecommerce and digital...

What is Remarketing?

In our latest SaleCycle Academy video, CMO Chris Sheen explains what remarketing is all about.  Video Transcription Remarketing is a way to reconnect with visitors who came to your website but didn’t make a purchase.Not everyone...

Ten Creative Ads to Inspire Your Next Campaign

SaleCycle’s team have picked some of the ad campaigns that have impressed them over the last few years. PlayStation UK - Horizon Zero Dawn "Everyone at some point has thought about post apocalyptic life,...

What Are the Pros and Cons of Black Friday and Cyber Monday for Retailers?

Using opinions from a SaleCycle survey of US and UK retailers, we look at some of the pros and cons of participating in discounting around Black Friday weekend. The majority of retailers...

What on Earth is Behavioral Marketing?

In our latest SaleCycle Academy video, CMO Chris Sheen explains what behavioral marketing is, and how it works. Video Transcription Behavioral marketing, or behavioral targeting as it’s sometimes known, is all about tracking customer behaviour...

How Many Retailers Will Be Taking Part in Black Friday?

With Black Friday approaching, we surveyed retailers in the US and UK to see what they think of this retail event. Black Friday has long been established in the US, and has...

What’s the Difference Between Micro and Macro Conversions?

Even if a shopper doesn't buy or make a booking when they visit your website, you can still benefit from their visit.There's a lot you can learn from the actions they take...

Why a Structured Approach to Conversion Rate Optimization Is Crucial

A new report underlines the importance of a structured approach to conversion rate optimization within companies to achieve the best results.CRO can deliver excellent results, but firms implementing a CRO strategy need to...