[Infographic] Our Favorite Split Test Ideas

SaleCycle designer Andrew Koch presents five email split testing tips to help you boost your opens, clicks and conversions.1 Start with the Basics I'm back to talk through some of our favorite split...

[Infographic] The Online Shopper’s Hierarchy of Needs

I've taken Maslow’s hierarchy and created a cheat sheet full of practical top-tips on how you can motivate your web visitors to purchase using behavioral marketing.As someone in the marketing field,...

[Infographic] The Remarketing Report – Q4 2016

It’s a new year which must mean a new remarketing report! Here’s our latest infographic with the key cart abandonment and remarketing stats from the last quarter – featuring, for the...

What Are Micro Conversions and Which Should You Track?

In this post we'll look at micro conversions how they can give a broader view of visitor behavior, and some common examples to track. Micro conversions are small actions that users take...

A Beginner’s Guide to SMS Remarketing

In this article we look at SMS remarketing, with some examples and stats from brand campaigns. Cart abandonment emails work by reminding shoppers of the contents of their abandoned carts, and the same...

[Infographic]: The Perfect Cart Abandonment Email

Brand new for 2017, Marketing Manager, Jack Ford, updates one of SaleCycle’s most insightful infographics and discovers what makes the perfect cart abandonment email.Around 75% of shoppers leave ecommerce websites with...

[eBook]: The Cart Abandonment Email Playbook

In this brand new eBook Marketing Manager, Jack Ford, looks at how you can transform cart abandonment emails into the superstars of your digital marketing efforts.I don’t need to tell you...

Four Key E-commerce Stats From Christmas 2016

Using data from our clients, we look at sales and abandonment data from the 2016 Christmas shopping season. 1 E-commerce Sales Growth Adobe stats show that e-commerce continues to grow, with sales for...

How Can Online Retailers Minimize Returns Rates?

With returns of unwanted gifts expected to peak this week, we look at how retailers can improve their returns policies.This week saw 'Take-back Tuesday', so called by the Royal Mail as it's the peak...

Seven Fascinating Stats on E-commerce and Cart Abandonment

With the end of 2016 fast approaching, we list some of the best e-commerce and cart abandonment stats we've seen this year. 1 SMS Remarketing This year we won at the MOMA Awards for...