10 of the Best Marketing Emails We’ve Seen This Year

SaleCycle's team have picked some of the emails that have impressed them over the last year. 205 billion emails are sent every day (2.4 million per minute), and this volume of emails makes...

11 of the Best Ecommerce Stats from 2017 (So Far)

We look back at some of the most interesting and useful ecommerce stats we've seen so far in 2017.Online Shopping Habits The ONS Internet access – households and individuals: 2017 report looks at...

How Do You Generate Ideas for CRO Testing?

We recently released our new ebook, The Expert’s Guide to Conversion Rate Optimization. In extracts from the guide, our contributors give their views on developing ideas for tests, and how frequently tests should be...

3 Tactics for a Brilliant Black Friday

Marketing Manager, Jack Ford, takes a look at three tactics e-commerce brands can use for a successful Black Friday.To help you make the most of of this event, here are three...

[Infographic] The Remarketing Report – Q2 2017

It’s that time again! Here’s our latest infographic with the key cart abandonment stats from the last quarter. This quarter we focus on customer journeys in retail with advice for how...

How to Use Online Surveys and Customer Feedback for CRO

In this article, we look at how insights can be gathered from customer feedback and used to improve conversion rates.A/B testing and user testing can deliver excellent insights into user behavior and...

What’s the Best Way to Get Started with Conversion Rate Optimization?

This week sees the release of our new ebook, The Expert’s Guide to Conversion Rate Optimization. We've been asking our contributors about getting started with a CRO project.Conversion Rate Optimization (CRO), to...

Six Ways to Make Promo Codes Work for You

SaleCycle’s Marketing Executive Nic Weschenfelder looks at the pros and cons of promo codes, and how retailers can improve their strategies.Promo codes have long been used as a way of driving conversions...

Three Ways Great Packaging Drives Loyalty and ROI

Aaron Watts from Ignition Search looks at the impact that packaging can have on sales and marketing...It’s hardly news to marketers that packaging plays a pivotal role in marketing. But with the...

SMS Marketing Campaigns That Effectively Increase Conversions

Our Product Marketing Manager Katie Ash looks at how companies are using SMS, both to increase conversions, and to improve customer retention. When SMS remarketing is used in a relevant and personalized way,...