What Is Microcopy and How Can You Use It?

In this article, we'll look at the role microcopy can play to smooth the customer journey, and help users through the payment process.  Microcopy can have a significant effect on the user...

[Webinar] Are You Using Email at Every Stage in Your Customer Journey?

In this on-demand webinar, we debunk the myth that email is dead and pour over some of the world’s biggest brands marketing emails to discover what they do so well. Email Is...

Why Do Some Brands Choose Not to Take Part in Black Friday?

It was already a well-established tradition in US, but Black Friday seems to have made its home in the UK too over the last three years. Now, it almost seems compulsory for...

How to Use Email to Improve Retention and Increase Customer Lifetime Value

In this article, we'll look at how post-purchase emails can help to drive repeat purchases and improve relationships with customers.  For brands today, a huge amount of resource is spent driving visitors...

A Beginners Guide to Remarketing for Utilities

In this post we look at five practical ways that brands in the utility sector can use behavioral marketing to make their online customer journey a warmer one. Whether it’s gas, electricity...

What Is Form Abandonment and How Can You Avoid It?

In this article, we’ll explore the topic of form abandonment, the causes, and what websites can do to minimize the problem. Form abandonment in this context isn’t as well documented as cart...

[Video] How Matalan Drove Competition Entries With On-Site Remarketing

This week sees the launch of SaleCycle's Hall of Fame, in which we showcase the most innovative and effective uses of our technology by our clients. The first client to be featured is...

The Not So Straight Path to Purchase and the Role of Remarketing

In this guest post, Anthony Capano, MD of Rakuten Marketing Asia-Pacific looks at the role remarketing plays in the path to purchase. As marketers our primary role is to compose and distribute...

[Webinar] Do You Know Why Your Visitors Won’t Book This Peak Season?

In this on-demand webinar, we look at why over 80% of travel bookings online are abandoned, and what brands can do to increase conversions during January 2017. Google Trends highlights a January...

[Infographic] The Remarketing Report – Q3 2016

More Recent Stats Are Available! There is a more recent version of this infographic! Just hit the button » Get the Latest Stats It’s that time again! Here’s our latest infographic with the key...