With 2017 coming to an end, we thought we’d take a look back on our most popular posts of the year! These posts are ranked in order of page views.


  1. Coming in at number one we have What Is Cart Abandonment? Cart, or basket, abandonment may be the most obvious, but there are several types of abandonment that companies can track and in a video, CMO Chris Sheen takes us through what exactly cart abandonment is.

  2. Separately, our regular Remarketing Reports have ranked in a lot of page views this year.Despite this being three blog posts, Q1, Q2, and Q3, for the sake of this post, let’s just class them as one. The infographics reveal the latest cart abandonment stats from each quarter of the year.

  3. Around 75% of shoppers leave ecommerce websites with items still in their basket. For a number of years now brands have been using cart abandonment emails to try and reconnect with those interested-but-not-convinced shoppers.Jack Ford reveals what makes The Perfect Cart Abandonment Email with an infographic.

  4. Why Abandonment Rates are Higher for Travel Sites In this post we looked more closely at the data for abandonment on travel sites, and the reasons behind booking abandonment.Graham Charlton also discussed what travel sites can do to reduce their abandonment rates.

  5. What is the Difference Between Remarketing and Retargeting *Spoiler alert* There is no difference!In this post, Chris Sheen explains how and takes us through the different ways remarketing (or retargeting) can occur.

  6. In this post, Graham Charlton takes a look at countdown timers in on-site and email marketing.Revealing How Countdown Timers can be Used to Drive Ecommerce Sales and discussing how a sense of urgency can drive sales.

  7. 11 of the Best Ecommerce Stats From 2017 (So Far) Graham Charlton gives an update of the most interesting and useful ecommerce stats from January 2017 to August 2017.Including online shopping habits and which items are most returned.

  8. Using data from our clients, Philip Docherty generates Four Key Ecommerce Stats From Christmas 2016.Including ecommerce sales growth, sales volume, sales by device and abandonment rates.

  9. Should you Offer Discounts in Cart Abandonment Emails? Graham Charlton explains that discounts are a common tactic used by online retailers, but is there a risk that customers are being trained to look for them?

  10. And finally, Graham Charlton reveals some of the most important email marketing statistics.In this post 18 Essential Email Marketing Statistics are revealed covering how much an email address is worth, email open rates and more.