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Strategies

Strategies

See how SaleCycle and it's clients campaigns lead the way in the behavioural marketing industry!

A Beginner’s Guide to Abandonment Surveys

We look at Abandonment Surveys and how they can help retailers to understand more about the reasons for cart abandonment...  Around 77% of visitors who add items to their baskets will abandon the...

A Beginner’s Guide to Cart Abandonment Recovery

Our guide to cart abandonment recovery and how they can help retailers to recover sales that might have been lost.  A lot of money is spent attracting shoppers to websites, but the vast majority...

How to Use Email to Improve Retention and Increase Customer Lifetime Value

In this article, we'll look at how post-purchase emails can help to drive customer loyalty and increase repeat purchases.  Retailers often spend a huge amount and put in a lot of effort to attract visitors to their website,...

Seven Ways Online Retailers Can Reduce Returns Rates

With January traditionally a bumper month for returns in retail, we look at some trends in this area, and some ways that retailers can try to reduce returns and keep customers...

What Is Form Abandonment and How Can You Avoid It?

In this article, we’ll explore the topic of online form abandonment, what causes it, and what websites can do to minimize the issue. Form abandonment in this context isn’t as well documented...

SaleCycle’s Top 10 Blog Posts of 2018

With 2018 coming to an end, we thought we’d take a look back on our most popular posts of the year ranked in order of page views. 1. 11 of the Best Ecommerce...

What Is Microcopy and How Can You Use It?

In this article, we'll look at the role microcopy can play to smooth the customer journey, and help users through the checkout process.  Microcopy can have a significant effect on the user experience....

Five Top Tips to Increase Online Conversion Rates

With our recent release of The Last SaleCycle Remarketing Report, it’s clear that online abandonment is nothing new. And the trends show that shopping around is still a big issue for...

How Brands Use AI in Email Marketing to Boost Engagement

In this article, guest blogger Kevin George from EmailMonks discusses how artificial intelligence helps email marketers to enhance their subscriber engagement. Artificial Intelligence is an interplay between the pursuit of goal, processing...

Five Tactics for Increasing Conversions over the Christmas Season

Tis the season to be jolly… and for shoppers to stress over buying presents for their mum all the way to their Grandma’s best friend's cat (too much?). So what can online...

The Ecommerce Customer Journey Checklist

A checklist with some of the key features ecommerce sites can use to encourage shoppers to complete a purchase.  Lots of shoppers head to a...