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Strategies

Strategies

See how SaleCycle and it's clients campaigns lead the way in the behavioural marketing industry!

A Beginner’s Guide to Checkout Progress Indicators

Don’t let delivery charges make your shoppers abandon a purchase! In a recent study, 71% of Gen Z consumers stated they were willing to increase basket size to qualify for free...

What Are Micro Conversions and Which Should You Track?

In this post we'll look at micro conversions how they can give a broader view of visitor behavior, and some common examples to track.  Micro conversions are small actions that users take...

A Beginner’s Guide to Ecommerce Call Back Tools

In this post, we will take a look at SaleCycle’s call me feature and how online retailers can use call back tools to increase conversion rates. What Is the Call Me Feature and...

Why Do People Abandon Shopping Carts?

Using a range of data, including our own customer surveys, we look into some of the reasons for cart abandonment in the retail sector, and how ecommerce sites can minimize this issue.  Here...

What Will Brexit Mean for Online Businesses and Their Suppliers?

In this article, SaleCycle’s In-House Counsel and Data Protection Officer Andrew Elves looks at some of the potential outcomes to the current Brexit impasse, and how they may impact online businesses. The...

A Beginner’s Guide to Satisfaction Surveys

We look at Satisfaction Surveys and how retailers can use them to reach out to customers and gather valuable feedback...  Last week, we looked at abandonment surveys, which can help retailers to understand why some customers...

How to Spice up Your Valentine’s Day Ecommerce Campaigns

In this post, Marketing Assistant Lauren Stirling looks at Valentine's Day ecommerce, and some tactics retailers can use to boost sales...  Valentine’s Day, a day to spoil a loved one or even...

How to Develop Your New Product Audience

In this guest post, Jessica Thiefels looks at how companies can build an audience for their products and services.  Every product you develop needs an audience, in other words, you need to know...

A Beginner’s Guide to Abandonment Surveys

We look at Abandonment Surveys and how they can help retailers to understand more about the reasons for cart abandonment...  Around 77% of visitors who add items to their baskets will abandon the...

A Beginner’s Guide to Cart Abandonment Recovery

Our guide to cart abandonment recovery and how they can help retailers to recover sales that might have been lost.  A lot of money is spent attracting shoppers to websites, but the vast majority...

18 Essential Email Marketing Statistics: 2019 Edition

In this post we round up some essential email marketing statistics from around the web, updated for 2019... How Much Is an Email Address Worth? The...