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Strategies

Strategies

See how SaleCycle and it's clients campaigns lead the way in the behavioural marketing industry!

Five Ways to Improve Your Email Unsubscribe Process

In this post we look at how to make the email unsubscribe process as easy as possible for users, and to ensure that they leave your list with a positive impression...

What is Cart Abandonment?

To answer the question, let’s start with a definition of cart abandonment from Webopedia: “Abandonment is an ecommerce term used to describe a visitor on a web page who leaves that page...

A Beginner’s Guide to Promo Codes for Ecommerce

It’s important to shout about your sale, people love a good deal! In this post, we’ll take a look at the various ways you can use promo codes on your ecommerce...

What Is Browse Abandonment?

In this post, we look at browse abandonment, how it affects ecommerce sites, and what you can do about it.   When a visitor lands on your website, views product or category pages, but leaves without adding any items...

Six Examples of Abandoned Cart Emails and Conversion Messaging

In this post we take a look at some of the great work from our design team which are showcased in our 2019 Look Book. Peter Pan uses a range of features here....

The Importance of Customer Service for Loyalty and Retention

Why good customer service is one of the most effective customer retention strategies... Businesses tend to spend a large proportion of their budgets acquiring new customers, which means that the important job of...

How Can Fashion Retailers Increase Average Order Values?

Recent research suggests that, while the UK's fashion ecommerce sites are doing well in terms of converting both mobile and desktop visitors, they lag behind in terms of average order values...

Eight Lessons Online Retailers Can Learn from Amazon

A new study released this week finds that 86% of shoppers use Amazon, while a majority begin their shopping on the site. We look at some of the ways other online retailers can learn...

How Online Retailers Can Use Consumer Reviews For Maximum Impact

Here, we look at how ecommerce sites can use customer reviews and UGC effectively on-site and beyond... Reviews are vital for ecommerce sites, to the extent that the vast majority of sites now...

No Deal Brexit Preparation: What Do SaleCycle Intend to Do?

In this article, SaleCycle’s In-House Counsel and Data Protection Officer looks more closely at what will need to be done if the UK leaves the European Union on the 29th March...

11 Black Friday and Cyber Monday Online Retail Stats

With Black Friday 2019 fast approaching, we look at some stats from previous years.. Our Black Friday stats...