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Strategies

Strategies

See how SaleCycle and it's clients campaigns lead the way in the behavioural marketing industry!

[Infographic] Nine Golden Rules Before Sending Your SMS Marketing Message

Cart abandonment emails work by reminding shoppers of the contents of their abandoned carts, and the same principle can work using cart abandonment SMS messages. Following our golden rules can help to ensure...

Online Grocery UX: 14 Features That Make a Difference

We take a look at the features that help to create the best possible customer experience for online grocery websites. The online grocery market was worth £11.1bn in the UK in 2017, up...

How to Use Google Analytics to View Cart Abandonment Data

In our latest SaleCycle Academy video, Marc Davison explains how to track cart abandonment with Google Analytics.  Video Transcription We’ve all heard the stat that around 75% of customers who add items to their shopping...

How Long Should You Wait Before Sending Cart Abandonment Emails?

Customer Marketing Manager Bethany McDermott looks at how long you should wait before sending cart abandonment emails. I'll be honest with you from the start, there's not one answer to this question, but a...

A Dynamic Duo: Being Creative with Your Remarketing in a Post-GDPR World

The best things in life...come in pairs.   Pretty sure I’ve mixed up my metaphors there, but the point I’m undoubtedly failing to make is that ‘two’ is often better than ‘one’. When...

How Retailers Can Use On-Site Conversion Messages

Product Marketing Manager Katie Ash looks at different options for on-site messages, and how they can be used to drive conversions. Recognising where visitors are in their journey, and how you can...

How Charities Can Attract More Donations Online

With charity giving currently experiencing low growth rates, we look at how non-profits can use their websites to attract more donations.  At the moment, giving to a non-profit organisation is at a worryingly low growth. The...

Why Will People Give You Their Email Address?

In our latest SaleCycle Academy video, Hazel Burton looks at email acquisition...  Video Transcription Email marketing is a bit like a Hitchcock movie - it’s an oldie, but definitely a goodie! In fact, the...

What Makes a Top SMS Marketing Message?

In this post Marketing Executive Nic Weschenfelder presents nine tips for making the perfect SMS Remarketing message, though these tips can apply more generally to all SMS communication. When was the last time you...

Nine Ecommerce and Digital Marketing Newsletters Worth Subscribing To

SaleCycle’s marketing team have selected some of the email newsletters we actually open and read...  InVision "The newsletter from InVision is a weekly digest of their best blog content, as well as a...

[Infographic] The Remarketing Report – Q3 2018

After almost four years, this is our last quarterly Remarketing Report. In this edition, we look at abandonment rates from July, August and September...