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Strategies

Strategies

See how SaleCycle and it's clients campaigns lead the way in the behavioural marketing industry!

How Brands Use AI in Email Marketing to Boost Engagement

In this article, guest blogger Kevin George from EmailMonks discusses how artificial intelligence helps email marketers to enhance their subscriber engagement. Artificial Intelligence is an interplay between the pursuit of goal, processing...

Five Tactics for Increasing Conversions over the Christmas Season

Tis the season to be jolly… and for shoppers to stress over buying presents for their mum all the way to their Grandma’s best friend's cat (too much?). So what can online...

Black Friday: The Ultimate Ecommerce Guide

In this post, we look at everything Black Friday ecommerce related; what customers and retailers think, best practices for Black Friday promotions, and much more... Introduction Why Black Friday Matters for Online Retail Black Friday...

Four Customer Retention Strategies for Health and Fitness Websites

In this blog, we'll look at customer retention strategies for health and fitness websites. We’ve all done it, enjoyed the Holiday season a bit too much, so you promise yourself that ‘New...

Six of the Best Marketing Emails We’ve Seen in 2018

In this post, our marketing team present some of the emails that have impressed them so far this year... Nike "Nike are absolutely nailing their marketing right now with their Colin Kaepernick campaign....

Tricks and Treats: Our Guide to Halloween Emails

We’re fast headed into a time when the inbox is flooded with emails on a regular basis (Black Friday, Cyber Monday, then Christmas…), and first up is Halloween. Your site could be...

River Island vs Next: a UX Comparison

In this post we’ll compare the purchase journey from homepage to checkout for two fashion retailers, Next and River Island.  Homepage Navigation Both retailers are using mega drop down menus for homepage navigation....

A New Way to Capture Marketing Consent On-Site

Product Marketing Manager Katie Ash looks at a new way to help websites obtain marketing permission from site visitors.  Brands collecting marketing permissions are now an accepted part of an online experience. Some websites...

Three Concrete Steps to Increase Online Engagement

In this guest article, Nea Bjorkqvist from giosg looks at how brands can use live chat and AI to improve customer engagement. It's no secret that consumers are evolving rapidly. They have become...

Can Augmented Reality Improve The Buying Process Online?

In this post, Acquisition Marketing Manager Bethany McDermott will take a look at how brands have begun to use Augmented Reality to improve both sides of the buying process and future...

Email Attraction

If you’re looking for your dream partner in recovering abandoned sales, increasing conversion rates & driving customer loyalty it can be a tricky choice....