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Strategies

Strategies

See how SaleCycle and it's clients campaigns lead the way in the behavioural marketing industry!

Abercrombie & Fitch vs Tommy Bahama: a UX Comparison

In this post we'll compare the purchase journey from homepage to checkout for two fashion retailers, Tommy Bahama and Abercrombie & Fitch. Homepage Navigation The homepages on the two sites take similar approaches with large...

Nine Post-Purchase Emails You Should be Sending

Once a customer makes a purchase, this should be just the beginning of the relationship for retailers. In this post, we'll look at how post-purchase email can be used to keep buyers engaged...

[Webinar] Are Your Ecommerce Emails Optimized for Conversions?

In a recent webinar, SaleCycle's Head of Design Luke Nokes and KickDynamic CEO Matt Hayes look at how retailers can optimize their email marketing. Luke and Matt look at best practices for...

17 Tips for a Smooth Ecommerce Checkout Process

In this post, we present some useful tips for optimizing the ecommerce checkout process to reduce abandonment rates.  With ecommerce cart abandonment at around 75%, it's important for ecommerce sites to do...
10 Tips for Better Booking Abandonment Emails

10 Tips for Better Booking Abandonment Emails

More than 81% of online travel bookings are abandoned before completion, but not necessarily lost forever. Here's what we recommend you do next... Customers abandon bookings for various reasons, and those that are...

Five Golden Rules for SMS Marketing

In our latest SaleCycle Academy video, Business Development Manager Leanne Cowans presents five tips to make sure your SMS marketing is effective as it can be... When was the last time you checked...

10 Key Success Factors for Online Travel Websites

In this post, we'll look at some of the key features and tactics used by the top online travel sites... As part of the research for our new report, 30 Ways to...

Five Ways To Make Your A/B Tests Trustworthy

In our latest SaleCycle Academy video, Aquisition Marketing Manager Bethany McDermott looks at some do's and don'ts of A/B testing.  Video Transcription A/B testing is all about experimentation. By seeing what effect changes to areas like copy,...

Five Tips On Reducing Mobile Cart Abandonment

In this post, Customer Marketing Manager Bethany McDermott shares five tips to curb cart abandonment on mobile devices. Mobile commerce (m-commerce) is expected to contribute to 73% of all retail online...

How to Identify Potential Cross-Sell and Up-Sell Customers

In our latest SaleCycle Academy video, Hazel Burton looks at how and when to cross and up-sell to customers...  Video Transcription Ok, a slight tangent before I get to the ‘academy’ part of this video...

[Infographic] The Remarketing Report – Q3 2018

After almost four years, this is our last quarterly Remarketing Report. In this edition, we look at abandonment rates from July, August and September...