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Strategies

Strategies

See how SaleCycle and it's clients campaigns lead the way in the behavioural marketing industry!

The Importance of Customer Service for Loyalty and Retention

Why good customer service is one of the most effective customer retention strategies... Businesses tend to spend a large proportion of their budgets acquiring new customers, which means that the important job of...

How Can Fashion Retailers Increase Average Order Values?

Recent research suggests that, while the UK's fashion ecommerce sites are doing well in terms of converting both mobile and desktop visitors, they lag behind in terms of average order values...

Eight Lessons Online Retailers Can Learn from Amazon

A new study released this week finds that 86% of shoppers use Amazon, while a majority begin their shopping on the site. We look at some of the ways other online retailers can learn...

How Online Retailers Can Use Consumer Reviews For Maximum Impact

Here, we look at how ecommerce sites can use customer reviews and UGC effectively on-site and beyond... Reviews are vital for ecommerce sites, to the extent that the vast majority of sites now...

No Deal Brexit Preparation: What Do SaleCycle Intend to Do?

In this article, SaleCycle’s In-House Counsel and Data Protection Officer looks more closely at what will need to be done if the UK leaves the European Union on the 29th March...

A Beginner’s Guide to Live Trends for Ecommerce

Ecommerce sites can use live trends messages to drive conversions. Trends and data based around a specific product with useful information has the ability to gently push your consumers to make...

Why Do People Abandon Financial Applications Online?

A look at some of the issues around abandonment on financial sites, and how longer forms can be made easier for users. Abandonment can be an issue for financial services companies, as customers...

Influence but Don’t Interrupt: Best Practices for the Use of Overlays

Overlays, modals, pop-ups, on-site messaging. Call them what you will, they can produce excellent results when used well, but create a poor experience for the user when used badly.  Here we look...

What Is Cart Limiting and Why Do You Need It?

SaleCycle's Lead Designer Luke Nokes explains our new Cart Limiting function... We’ll start this one with a quick question. Have you ever received a Cart or Browse Abandonment email and realised you’ve...

Case Study: Using Countdown Timers During Black Friday Sales

Countdown timers can be a great marketing tactic at any time, but in busy retail periods, they can be even more effective than usual. To show this, we looked at retailers using countdown...

18 Essential Email Marketing Statistics: 2019 Edition

In this post we round up some essential email marketing statistics from around the web, updated for 2019... How Much Is an Email Address Worth? The...