-

Enjoying this article? Get email updates.

Sign Up
X
Strategies

Strategies

See how SaleCycle and it's clients campaigns lead the way in the behavioural marketing industry!

What's the Difference Between Remarketing and Retargeting?

What’s the Difference Between Remarketing and Retargeting?

*Spoiler alert*  There is no difference. Let us explain why. Cart abandonment can pose a challenge for online businesses. Our latest abandonment stats show that around 79% of people who add an...

Why Are Mobile Conversion Rates Lower Than Desktop?

Mobile now accounts for the majority of visits to retailers, but mobile conversion rates lag behind desktop. We take a look at the reasons for this.  A decade on from the release...

What Tactics Do Retailers Use to Increase Customer Lifetime Value?

Increasing customer lifetime value is a key goal for most companies, but what tactics do they use to drive CLTV, and how effective are they?

Which Ecommerce Payment Options do Customers Want?

There's a wide range of payment options available to online retailers now, but which should they offer to appeal to shoppers? In the early days...

What is Social Proof and How Can You Use it?

In this post, we're looking at social proof, and how marketers can use it to inform and persuade website visitors.  In a general sense, social proof is about the influences which the...

Key Examples of Live Trends Data in Ecommerce

Showing live trends data to shoppers provides them with useful information which can help them to come to a decision about a purchase. Used well,...

Why Airlines Have the Highest Booking Abandonment Rates

Stats from our recent Understanding Airline and Travel Trends Report show that airline websites have the highest booking abandonment rates in online travel.  In this post, we'll look at why this is the case,...

What Makes a Great Cart Abandonment Email?

In this post, we look at the elements that contribute to a successful, high-performing cart (or basket) abandonment email...  Shoppers will abandon carts, for a variety of reasons, but fortunately many can...

A Beginner’s Guide to Email Acquisition for Ecommerce

In this post, we’ll take a look at how you can use on-site email acquisition effectively on your ecommerce site to encourage your customers to sign up and build a strong...

The Ecommerce Customer Journey Checklist

A checklist with some of the key features ecommerce sites can use to encourage shoppers to complete a purchase.  Lots of shoppers head to a retailer's website, add products to their carts,...

11 Black Friday and Cyber Monday Online Retail Stats

With Black Friday 2019 fast approaching, we look at some stats from previous years.. Our Black Friday stats...