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Strategies

Strategies

See how SaleCycle and it's clients campaigns lead the way in the behavioural marketing industry!

Why Airlines Have the Highest Booking Abandonment Rates

Stats from our recent Understanding Airline and Travel Trends Report show that airline websites have the highest booking abandonment rates in online travel.  In this post, we'll look at why this is the case,...

What Makes a Great Cart Abandonment Email?

In this post, we look at the elements that contribute to a successful, high-performing cart (or basket) abandonment email...  Shoppers will abandon carts, for a variety of reasons, but fortunately many can...

A Beginner’s Guide to Email Acquisition for Ecommerce

In this post, we’ll take a look at how you can use on-site email acquisition effectively on your ecommerce site to encourage your customers to sign up and build a strong...

The Ecommerce Customer Journey Checklist

A checklist with some of the key features ecommerce sites can use to encourage shoppers to complete a purchase.  Lots of shoppers head to a retailer's website, add products to their carts,...

Five Ways to Improve Your Email Unsubscribe Process

In this post we look at how to make the unsubscribe process as easy as possible for users, and to ensure that they leave your list with a positive impression of...

What is Cart Abandonment?

To answer the question, let’s start with a definition from Webopedia: “Abandonment is an ecommerce term used to describe a visitor on a web page who leaves that page before completing the...

A Beginner’s Guide to Promo Codes for Ecommerce

It’s important to shout about your sale, people love a good deal! In this post, we’ll take a look at the various ways you can use promo codes on your ecommerce...

What Is Browse Abandonment?

In this post, we look at browse abandonment, how it affects ecommerce sites, and what you can do about it.   When a visitor lands on your website, views product or category pages, but leaves without adding any items...

Six Examples of Abandoned Cart Emails and Conversion Messaging

In this post we take a look at some of the great work from our design team which are showcased in our 2019 Look Book. Peter Pan uses a range of features here....

The Importance of Customer Service for Loyalty and Retention

Why good customer service is one of the most effective customer retention strategies... Businesses tend to spend a large proportion of their budgets acquiring new customers, which means that the important job of...

Customer Retention Strategies for Ecommerce

In this article, we look at some of the ways online retailers can improve customer retention. Customer retention makes...